Honda will launch a digital and direct-marketing campaign to support the launch of its mobile...stations
and dealers, plus data on Honda vehicles. Matt Coombe, marketing communications manager at Honda ...
, as well as being an important marketing tool for
us." The application was created by iconmobile ...
Revolution's survey of the top 40 digital brands sees iTunes leap up the rankings....annual survey of the best thought-of digital
brands in the UK, conducted by GfK NOP. Only last month ...
which digital brands are most
highly regarded. It gauges respondents' perceptions of digital brands ...
that can be considered genuine digital brands were
taken into account. Thus the online presence of offline ...
3 is ramping up its direct marketing strategy with a focus on digital, following the appointment...Activity will initially focus on communicating with existing customers
across a range of media, rather than acquiring new ones. Holler will handle digital communications and Claydon Heely the offline ...
database and communicate with customers
through a range of digital channels, including MMS and email ...
and marketing manager at Telewest, says:
"Resolving our duplication issues has allowed us to have a better ...
time a user clicks. Telewest's agency, Starcom Digital, worked with Atlas, its technology
partner ...
all channels, including search and
affiliate marketing. This meant it could track every visit to every ...
on an operator's
portal have little or no control over the marketing and positioning of
it, and revenue shares ...
per cent revenue share, irrespective of what they provide. I-mode also cuts marketing costs, offers ...
of Kelkoo's UK
operation, Barclaycard-owned Shop-Smart was the market leader but closed
in December 2002 ...
Wall, marketing director of Dabs.com,
finds all these marriages interesting. "EBay gets 37 per cent ...
." Meanwhile, PriceRunner.com UK was snapped up by online marketing
services company ValueClick in a £15.8m ...
's for people, or for businesses."
The company relaunched its brand last year and switched its marketing ...
on the business sector.
The company's first marketing director, Jean Parodi, joined the company last June and confirmed it was looking to work with creative, direct and media agencies on a marketing strategy ...
LONDON - Email marketers are guilty until proven innocent in the eyes of ISPs, Ben Isaacson...He has urged all marketers and brands to ensure the accountability of all of their digital ...
are the ways that you solve deliverability issues and get marketing messages into consumer's inboxes," Isaacson, who is speaking at Revolution's Integrated Brand Building conference on March 18, said.
Marketers ...
to achieve 100m impressions across all placements according to MSN.
Amanda Anthony, digitalmarketing ...
marketing manager of Orange UK, said: "It gives us a unique opportunity to talk to prospective customers in an innovative way."
The deal was planned and bought by Initiative, with creative by direct marketing agency ...