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Honda set for digital promo for mobile app

Honda will launch a digital and direct-marketing campaign to support the launch of its mobile...stations and dealers, plus data on Honda vehicles. Matt Coombe, marketing communications manager at Honda ... , as well as being an important marketing tool for us." The application was created by iconmobile ...

Top 40 digital brands: Amazon top of the digital brands

Revolution's survey of the top 40 digital brands sees iTunes leap up the rankings....annual survey of the best thought-of digital brands in the UK, conducted by GfK NOP. Only last month ... which digital brands are most highly regarded. It gauges respondents' perceptions of digital brands ... that can be considered genuine digital brands were taken into account. Thus the online presence of offline ...

3 focuses on digital for direct marketing

3 is ramping up its direct marketing strategy with a focus on digital, following the appointment...Activity will initially focus on communicating with existing customers across a range of media, rather than acquiring new ones. Holler will handle digital communications and Claydon Heely the offline ... database and communicate with customers through a range of digital channels, including MMS and email ...

Analysis: Telewest saves on duplication

and marketing manager at Telewest, says: "Resolving our duplication issues has allowed us to have a better ... time a user clicks. Telewest's agency, Starcom Digital, worked with Atlas, its technology partner ... all channels, including search and affiliate marketing. This meant it could track every visit to every ...

Griffiths on mobile: I-mode promises to revolutionise mobile services in the UK

on an operator's portal have little or no control over the marketing and positioning of it, and revenue shares ... per cent revenue share, irrespective of what they provide. I-mode also cuts marketing costs, offers ...

Analysis: Kelkoo, five, launches on mobile

of Kelkoo's UK operation, Barclaycard-owned Shop-Smart was the market leader but closed in December 2002 ... Wall, marketing director of Dabs.com, finds all these marriages interesting. "EBay gets 37 per cent ... ." Meanwhile, PriceRunner.com UK was snapped up by online marketing services company ValueClick in a £15.8m ...

192.com expands business data with Thomson Directories deal

's for people, or for businesses." The company relaunched its brand last year and switched its marketing ... on the business sector. The company's first marketing director, Jean Parodi, joined the company last June and confirmed it was looking to work with creative, direct and media agencies on a marketing strategy ...

ISPs believe email marketers are guilty until proven innocent

LONDON - Email marketers are guilty until proven innocent in the eyes of ISPs, Ben Isaacson...He has urged all marketers and brands to ensure the accountability of all of their digital ... are the ways that you solve deliverability issues and get marketing messages into consumer's inboxes," Isaacson, who is speaking at Revolution's Integrated Brand Building conference on March 18, said. Marketers ...

Orange to take over MSN's UK services for a day

to achieve 100m impressions across all placements according to MSN. Amanda Anthony, digital marketing ... marketing manager of Orange UK, said: "It gives us a unique opportunity to talk to prospective customers in an innovative way." The deal was planned and bought by Initiative, with creative by direct marketing agency ...

Channel 4 youth soap Hollyoaks launches Mobile Club

will reflect what is reasonable for the target youth market to pay. All content will be available to users ...

 

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