29 Nov 2006
| by Suzy Bashford
begun to
understand the effect of its marketing activity on user behaviour
online. Prior to this, Odey ...
for a company like Virgin, doing many different marketing
campaigns, is that they don't have a full ...
bring all those together, so it's
easy for Virgin Atlantic marketers to use and make decisions from." He ...
20 Dec 2005
| by by Emma Rigby
The hotel chain will work with the agency to develop its website, email marketing, viral marketing as well as search engine optimisation and management of its database.
The development of an online ...
of Glasgow and Forth Bridge Road, expected to open in 2007.
Kevin Farey, sales and marketing consultant ...
08 Dec 2004
| by Emma Rigby,
and digital agency Agency.com. The bidding runs this week and lasts till noon on Friday December 10.
More ...
senior loyalty marketing manager, said: "Feedback from our first online auction in September showed ...
09 Oct 2003
| by Charlotte Goddard,
with an email marketing campaign....The company has appointed digital agency Arnold Interactive to create the campaign, which will launch by the end of the year, according to Avis e-commerce manager Mirko Behnert.
It aims to communicate special offers in a personalised format to a database of between 50,000 and 100,000 people in 14 ...
24 Mar 2003
| by by Emily Booth,
LONDON - Digital agency Zentropy Partners and Lastminute.com's Brent Hoberman were among...Zentropy Partners, part of the Interpublic Group, won the Agency of the Year award, which was sponsored by ad 2-one. Profero was commended and Good Technology, i-level, OMD Digital, Universal McCann ...
.com, won The Yahoo! UK Rimmel London, which won Best Consumer Marketing; and The Sun Online, which ...
28 Feb 2003
| by Emily Booth,
marketing specialist Flytxt and follows a one-day trial in December of SMS to promote the airline's Escape ...
, they will be entered into a draw for the prize tickets.
Jayne O'Brien, BA general manager UK & Ireland marketing ...
25 Feb 2003
| by Philip Smith,
LONDON - The British Tourist Authority is to use viral marketing to target football fans promoting
13 Jun 2001
United Airlines' internet division United NewVentures has signed a
merger agreement with loyalty services firm MyPoints.com. The airline
will use MyPoints.com's direct marketing services to expand what it
offers its united.com and Mileage Plus members as well as to build new
services for its combined ...
26 Jul 2000
| by Nick Rosen.
-commerce partners to use a single
rewards programme with local brands in each market.
There are now 11 ...
17 May 2000
| by Dan Williamson.
by this method without having to
spend a penny on marketing.
...