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Web analytics: Data helps point the way for Virgin

begun to understand the effect of its marketing activity on user behaviour online. Prior to this, Odey ... for a company like Virgin, doing many different marketing campaigns, is that they don't have a full ... bring all those together, so it's easy for Virgin Atlantic marketers to use and make decisions from." He ...

Dakota Hotels hires Creative Tank to develop web strategy

The hotel chain will work with the agency to develop its website, email marketing, viral marketing as well as search engine optimisation and management of its database. The development of an online ... of Glasgow and Forth Bridge Road, expected to open in 2007. Kevin Farey, sales and marketing consultant ...

British Airways in QXL link for frequent flyer auction

and digital agency Agency.com. The bidding runs this week and lasts till noon on Friday December 10. More ... senior loyalty marketing manager, said: "Feedback from our first online auction in September showed ...

Avis plans email campaign through Arnold Interactive

with an email marketing campaign....The company has appointed digital agency Arnold Interactive to create the campaign, which will launch by the end of the year, according to Avis e-commerce manager Mirko Behnert. It aims to communicate special offers in a personalised format to a database of between 50,000 and 100,000 people in 14 ...

Hoberman and Zentropy win at Revolution awards

LONDON - Digital agency Zentropy Partners and Lastminute.com's Brent Hoberman were among...Zentropy Partners, part of the Interpublic Group, won the Agency of the Year award, which was sponsored by ad 2-one. Profero was commended and Good Technology, i-level, OMD Digital, Universal McCann ... .com, won The Yahoo! UK Rimmel London, which won Best Consumer Marketing; and The Sun Online, which ...

BA targets rugby fans with SMS campaign

marketing specialist Flytxt and follows a one-day trial in December of SMS to promote the airline's Escape ... , they will be entered into a draw for the prize tickets. Jayne O'Brien, BA general manager UK & Ireland marketing ...

BTA targets tourists with Man Utd prize

LONDON - The British Tourist Authority is to use viral marketing to target football fans promoting

United NewVentures joins forces with MyPoints.com

United Airlines' internet division United NewVentures has signed a merger agreement with loyalty services firm MyPoints.com. The airline will use MyPoints.com's direct marketing services to expand what it offers its united.com and Mileage Plus members as well as to build new services for its combined ...

Webmiles expands in Europe.

-commerce partners to use a single rewards programme with local brands in each market. There are now 11 ...

Thomson and P&O join spam scheme.

by this method without having to spend a penny on marketing. ...

 

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