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Brands back Make it Rain in first weeks

, and worked at Inspired Digital and TBWA Digerati. "If the online process is put together end to end, you ... Hayward. "That's where I see a gap in the market." ...

EasyCar hands £3m account to TBG London

EasyCar has drafted in TBG to handle affiliate, paid search, creative and media, with work expected to go live on 1 October. The car rental firm previously employed LBi as its full service digital agency before putting the business out to tender. Simon Mansell, managing director of TBG, said ...

EasyCar puts digital account out to pitch

LONDON - Online car rental firm EasyCar has called a pitch for its digital marketing account...Incumbent agency LBi currently handles digital media and creative for EasyCar, part of Stelios ... pitch. In late 2007, Bill Jones, former vice-president of marketing and sales at Hertz Europe ... EasyCar's online marketing programmes across all key markets. "We consider our expertise in this area ...

Nestle boosts Kit Kat digital strategy

LONDON - Nestle UK is looking for a digital agency to help reshape Kit Kat's digital strategy....The FMCG giant has approached a number of UK agencies, with a brief to help develop a new digital ... and present. Nestle has pushed Kit Kat online in the past, with a raft of digital campaigns running throughout 2005 and 2006. Its biggest digital drive to date centred on KitKash, a campaign that gave ...

Barclaycard to rethink digital roster

LONDON - Barclaycard is preparing to review its UK digital agency arrangements, Revolution can...The credit card company, part of banking group Barclays, has used LBi, Essence and Dare for digital work in the past but is seeking to create a permanent roster of digital agencies ahead of plans ... is the digital agency behind the most recent online work. Bartle Bogle Hegarty created the above ...

uSwitch appoints Essence in ad review

LONDON - Price comparison website uSwitch has hired Essence to handle its creative digital...Essence will work alongside uSwitch media agency Starcom to help improve the impact of online marketing and increase brand awareness across the full range of uSwitch price comparison and switching services. USwitch's range of sites compare prices on on gas, electricity, water, broadband, finance and a ...

Ben Sherman launches global email push

making better use of currently stale data and collecting email for more personalised digital marketing ... The clothing brand has outsourced its database management for the first time, hiring digital marketing agency Tangent Labs to deliver an online CRM strategy. The initial brief is to capture data ...

Joshua adds digital task to Nescafe duties

LONDON - Nescafe has appointed digital and direct marketing agency Joshua G2 to redesign...The agency will be responsible for creating a digital platform that will integrate all ... Joshua because they demonstrated a clear grasp of our brand and the potential for digital media to bring it alive. Nick Whillis, client head for Nescafe at Joshua, said: Digital strategy is increasingly ...

 

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