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EasyCar hands £3m account to TBG London

11 Sep 2008 | by Andrew McCormick

EasyCar has drafted in TBG to handle affiliate, paid search, creative and media, with work expected to go live on 1 October. The car rental firm previously employed LBi as its full service digital agency before putting the business out to tender. Simon Mansell, managing director of TBG, said ...

EasyCar puts digital account out to pitch

04 Sep 2008 | by Elizabeth Clifford-Marsh

LONDON - Online car rental firm EasyCar has called a pitch for its digital marketing account...Incumbent agency LBi currently handles digital media and creative for EasyCar, part of Stelios ... pitch. In late 2007, Bill Jones, former vice-president of marketing and sales at Hertz Europe ... EasyCar's online marketing programmes across all key markets. "We consider our expertise in this area ...

 

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