06 Dec 2000
becoming solely a direct marketing tool, argues Sleeper s Mark Iremonger....I cannot understand why interactive television is so often sold as a direct marketing (DM) tool, when it will have to fulfil all of the advertising and marketing needs that the analogue TV it replaces does today, with direct marketing as an extra add-on. This DM focus is dangerous because ...
25 Oct 2000
| by NICK ROSEN
-profile failures of Urbanfetch and Boxman. And not many others in the market would claim that revenue forecasts...-profile failures of Urbanfetch and Boxman. And not many others in the market would claim that revenue forecasts ...
is b2b's potential for gaining market share and challenging existing business models?
By some ...
, it is not a market leader in terms of the amount of e-commerce in the sector actually being transacted, given ...
29 Mar 2000
| by Ravi Chandiramani.
Richard Birch, director at interactive consultancy OC&C, says companies need to market themselves...Dotcoms are becoming renowned for their hefty marketing budgets. Most of them target consumers ...
. Paradoxically, the marketing activities of companies in the UK and Europe that are involved in b2b have been ...
they are about. Consumer marketing is sexier than b2b, which isn't glossy enough to attract the attentions ...
22 Mar 2000
What do you call a litter of cloned pigs? Not pig 1, pig 1, pig 1, pig 1 and pig 1, but Millie, Christa, Alexis, Carrel and Dotcom - at least if you are PPL Therapeutics, the scientists who created these god-forsaken mutants/wonderful saviours of mankind (delete depending on point of view). Sorry,...
15 Dec 1999
said that the company would gain market share by not charging commissions, unlike e-Exchange: "I don...-Xchange's managing director Naren Singapuri said that the company would gain market share by not charging commissions, unlike e-Exchange: "I don't think the market is ready for it. If you go to e-Exchange now ...
to establish market share. "Once our site becomes the main reference point for IT resellers in Europe, then we ...
15 Dec 1999
| by Ravi Chandiramani.
-increasing budgets into marketing their brands to stand out and draw in traffic. Much of this marketing still happens ...
cost. It is called affiliate marketing. This might sound drier than Jack Dee performing in the Sahara ...
to attract people to your site. Affiliate marketing works, in a nutshell, like this: a web site owner signs ...
27 Oct 1999
daily, market intelligence to IT professionals and business decision makers....The Butler Group has launched an IT information site called www.ITXplorer.net which will deliver daily, market intelligence to IT professionals and business decision makers.
...
20 Oct 1999
.pa.press.net/business/shares/charts) providing access to the latest market data and share price charts for leading companies listed on the London...The Press Association has launched a service on its news centre web site (www.pa.press.net/business/shares/charts) providing access to the latest market data and share price charts for leading companies listed on the London Stock Exchange. Visitors are able to view a company's share price on interactive charts over different ...
