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Case studies - Schwarzkopf

.Styling consumers buy the product only once a year, compared to the market average of twice a year....Campaign: Hair Police Agency: Swamp Aims: Schwarzkopf tasked Swamp with establishing Pro.Styling with an online presence. Schwarzkopf developed a digital strategy that positioned the brand as young, edgy and fashionable in an effort to broaden its appeal among 16 to 24 year-olds. Execution: The brand developed a ...

Case studies - Domestos

Campaign: Grotbuster Agency: OgilvyAction Aims: OgilvyAction was tasked with designing a digital marketing campaign which would demonstrate the product's multi-directional nozzle feature and its ... of September. A Grotbuster campaign site was added to the Domestos website, backed by a digital campaign ...

P&G reassigns Pringles account

LONDON - Proctor and Gamble (P&G) has moved the digital account for its Pringles snack brand out...to step up its digital marketing activity for Pringles. Last year P G expanded its pan-European digital creative roster in preparation for a boost in its online adspend. The company approached UK digital ... . The FMCG giant initially compiled its digital agency roster in 2006, selecting Agency.com, LBi and Saatchi ...

Snack brands target teens through social networks

found. Which? also highlighted a lack of standards and regulations in mobile marketing, leading ... to adults only were deemed as a particular problem with mobile marketing. The study ran from January ...

Robinsons to target women in hair salons

for digital screens in hair salons....as they view the screens to win a Molton Brown luxury hamper, iPod, digital camera, and Mulberry bag. Mike ...

Nestle signs up new digital media consultancy Circus Street

LONDON - Nestle UK is one of the first clients to hire newly formed digital media consultancy...is one of the main areas of growth in digital marketing right now. If you have an opinion ... Circus Street Communications will act as consultant on the company's digital media business, working across all its brands. The role will cover the absence of Swati Lad, Nestle UK's digital media ...

Elizabeth Arden chooses DailyMail.co.uk for new perfume launch

the digital publishing division of Associated Newspapers. Martin Corke, commercial director of Associated ...

 

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