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Sailor Jerry hands digital work to Elvis

LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis...Elvis has been appointed to handle digital activity as well as sales promotion and in-bar activity for the brand. Neither Elvis nor Sailor Jerry could be reached at the time of writing. Incumbent digital agency Weapon7 declined an invitation to repitch for the work, having created Sailor Jerry's current website ...

Schwarzkopf rolls out Pro.Styling digital drive

The digital marketing drive is based around the concept of the Hair Police', who have the power to caution internet users with bad hair and give advice to those that want to improve their style. Schwarzkopf has briefed Swamp to develop a Hair Police website, where internet users can go for the chance ...

Heineken backs beer dispenser with digital drive

LONDON - Heineken is rolling out a year-long digital marketing drive to promote the launch of its

Persil targets mums with global digital strategy

LONDON - Unilever is launching a global digital marketing campaign to promote its flagship Persil...OgilvyOne its worldwide digital marketing account in March following a pitch against Bartle Bogle Hegarty, Tribal DDB and Agency Republic. OgilvyOne already handles digital marketing for a range of other ... The FMCG giant has briefed OgilvyOne to develop its biggest digital drive to date ...

Kickers evolves its digital strategy

LONDON - Shoe brand Kickers has launched a digital push as part of a six-figure integrated campaign...for the Kickers brand. Simon Jobson, marketing director at Kickers, said: The microsite and supporting digital ... Digital elements handled by iCrossing include paid search, social search and a microsite, which will act as the campaign hub for the broader Kickers initiative, as the brand aims to evolve its digital ...

Persil awards worldwide digital to OgilvyOne

LONDON - Unilever brand Persil has handed its worldwide digital marketing account to OgilvyOne...Crew, digital elements included a branded single available to download through iTunes and profile pages ...

Linda McCartney Foods ramps up digital strategy

LONDON - Linda McCartney Foods has shifted its brand marketing strategy online, harnessing digital

Charles Worthington appoints SPF 15 for digital drive

LONDON - Charles Worthington has appointed SPF 15 as its lead agency to develop a digital strategy...s digital strategy. It also found that whether shopping online or in-store, women browse, buy items ...

SweatyBetty appoints Harvest Digital for search

as it embarks on its first digital marketing activity...., www.sweatybetty.com . Harvest Digital will manage keyword creation, optimisation and bidding ... Digital. The agency advised on activity that would appeal to SweatyBetty s target audience of busy women, giving maximum exposure to the latest clothing lines and offers. Search marketing will be focussed ...

EMI strikes digital deal to lure global brands

LONDON - EMI Music has inked a deal with Chicago-based digital agency, VerveLife, opening up music...Williams and Coldplay. EMI will remain the exclusive digital music provider in future global brand campaigns developed by VerveLife. Barney Wragg, global head of digital, EMI Music, said: EMI s recent ... to offer consumers downloads that they can play across all digital music players. We are very excited about ...

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