09 Jan 2008
| by Alicia Buller
LONDON - Lynx has unveiled the first ongoing digital expression of its renowned 'Lynx Effect...to deliver cutting-edge digital creativity, said Karen Hamilton, regional VP marketing for Lynx-Axe Europe ...
: with digital as the enemy of the Lynx Effect - webcams, chat-rooms and instant messaging - young guys ...
-express itself in the digital space? The Get In There campaign is designed to encourage guys to get ...
12 Dec 2007
Now in their 10 th year, the Revolution Awards reward the best in digital marketing, taking ...
and contribution made to digital by affiliate programmes. The full judging panel for the awards is yet to be announced but already confirmed are Peter Gandolfi, head of brand marketing, Nationwide; Craig Hepburn ...
28 Nov 2007
| by Hayley Pinkerfield
years, managing the brand and ATL advertising, CRM and email marketing. In his new role at Swamp ...
21 Nov 2007
| by Mairi Clark
Ourfamilytime.co.uk will be supported by on-pack promotion, in store promotion and press advertising, created by integrated marketing agency Geronimo. The site will have a search engine which will allow users to search for family activities by postcode and will have tips on family life and activities ...
13 Nov 2007
| by Hayley Pinkerfield
into online relationship marketing, a Tesco spokesman said. Now that the database has reached the size ...
monthly updates. Fashionfile is opt-in and interactive, and email marketing will target consumers ...
01 Nov 2007
marketing strategies for nails inc. Since redesigning the web
site and equipping it with bespoke e-commerce and digital marketing, the
brand's online sales have lifted by 17 per cent over one month. ...
01 Nov 2007
Colgate Palmolive, the oral health brand, is trialling a new digital application to reach consumers....The brand has hired GT to develop digital kiosks, being piloted as part
of Colgate Oral Health Month. Using digital touch screens, people can learn about how to care for
their teeth, with quizzes and how-to demos. The ideas is to engage
people while they are waiting for their appointments, with kiosks ...
01 Nov 2007
| by Hayley Pinkerfield
James Brown London, a new haircare range, has signed Kate Moss to front a digital assault...at BLM Quantum, said: "The digital and
viral campaign support the traditional media work by adding ...
24 Oct 2007
| by Mairi Clark
by Cocktail Marketing, will be communicated by stickers on 800,000 sandwich packs, and LoveFilm/Yummy shelf ...
, partnership marketing manager for LoveFilm, said; Partnership marketing with Superdrug s sandwiches is a ...
17 Oct 2007
| by Hayley Pinkerfield
LONDON - Charles Worthington has appointed SPF 15 as its lead agency to develop a digital strategy...s digital strategy. It also found that whether shopping online or in-store, women browse, buy items ...