Tiscali boosts portal with property launch
22 Nov 2007 | by Hayley Pinkerfield
, property hotspots, explores overseas markets and provides information on how, what and when and where ...
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Jobs | Agency Showcase | Ad creativeSector checker: Electronics manufacturers hit all the right switches
04 Dec 2007
this opportunity by providing a simple, pain-free shopping experience. In a competitive market, Philips needs ... market share) 1 www.euro.dell.com 24.98 2 www ... market share) 1 www.euro.dell.com 21.78 2 www ...
Egmont plans online focus
14 Nov 2007 | by Hayley Pinkerfield
LONDON - Children's publisher Egmont has appointed Foviance to measure its digital performance
Facebook launches ambitious ad scheme
07 Nov 2007 | by Alicia Buller
Ads. For the last 100 years media has been pushed out to people, but now marketers are going ...
Ask.com ramps up shopping search with PriceRunner
29 Oct 2007 | by Hayley Pinkerfield
, with the television commercial, Can Your Search Engine Do This? making direct comparisons against the market leader ...
IAB Europe and EIAA push accountability
24 Oct 2007 | by Hayley Pinkerfield
The project reflects a move towards greater accountability as the online advertising industry grows across markets. The Measurement of Interactive Audience Project (MIA Project) will identify ... , IAB USA, and IAB Canada. Alison Fennah, executive director of the EIAA, said: Individual markets ...
Unilever develops musical push for Comfort Concentrate brand
22 Oct 2007 | by Hayley Pinkerfield
Unilever is using Universal's distribution and marketing muscle to push out the Reggae Vision song featured in the TV campaign, Do Da Moves, initially to club DJs and then radio DJs. The single, to be released at the end of October, will be available to download from iTunes, online at www ...
Brits lead social networking trend
10 Oct 2007 | by Staff
of social networking content over the course of the month. Bob Ivins, EVP of International Markets ... sites can be attributed to only 20 per cent of visitors. Using [these] metrics, marketers can define ...
UPS unveils desktop Widget
27 Sep 2007 | by Hayley Pinkerfield
among many other tasks. Mark Fallows, McCann s director of digital content, added: Creating a ...
Reading Room scoops Škoda online account
26 Sep 2007 | by Hayley Pinkerfield
LONDON - Reading Room, the specialist digital communications agency, has been appointed to create...the internet centrally within its marketing plans. koda is keen to enhance its brand position and build on the success of recent marketing activity via online channels. Margaret Manning, CEO, Reading Room, said ... s passion and delivering an intelligent digital strategy that communicates that passion to best effect. ...
