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Jobs | Agency Showcase | Ad creativean increased focus on social networking in August with the appointment of ClickThrough Marketing. Despite a ... and online ad campaign, created by roster agency Euro RSCG 4D Digital. ...
LONDON - Ford has teamed up with Microsoft for an innovative digital ad campaign that integrates...'s blindspot. Lew Echlin, car marketing communications manager at Ford, said: "Bar codes place consumers ...
research suggests the vehicle will appeal to certain sectors of the market. "While specs on the vehicle ...
Long the early adopters of digital technology, the car brands will be rolling out flash-based interactive ads which wrap around either video or images and remain visible to the viewer for the duration. When clicked on by the user the content pauses and the InSkin ad brings up the brand's microsite which ...
The site aims to enable drivers and fans of the car to interact and share their experiences with the vehicle, after research by Mercedes found smart owners enjoy discussing the brand and are active in social media, Martine Edgell, CRM specialist at Mercedes-Benz said. Created by Martech Social and Digital ...
around the world using the ecoDrive technology. In addition to working on the global digital marketing ... just seven months into its relationship with Fiat, AKQA, the marque's retained digital agency, had ... is at the centre of Fiat's global marketing strategy. An integrated media plan spanning key international ...
actively promoting its Twitter hashtag #LRNY in both traditional and digital media to encourage ...
. Jonny Freeman, digital marketing manager of Honda UK said he hopes the campaign will result in people ...
-rival General Motors does. But the car giant is at least talking about applying the new rules of marketing ... it the leading car maker for digital communications within four years. And his controversial techniques extend ... ," he says. "But there was no digital leadership, so we put together a strategy that basically involves ...
been working with TMW on the phased rollout of the brand in 21 markets across Europe, including the UK...of moderators across five key European markets and developed strict rules of engagement. Results: Over four ...
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