Honda responds to Facebook backlash
07 Sep 2009 | by Elizabeth Clifford-Marsh
research suggests the vehicle will appeal to certain sectors of the market. "While specs on the vehicle ...
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Jobs | Agency Showcase | Ad creativePeugeot builds relationship with existing customers
30 Sep 2009 | by Elizabeth Clifford-Marsh
an increased focus on social networking in August with the appointment of ClickThrough Marketing. Despite a ... and online ad campaign, created by roster agency Euro RSCG 4D Digital. ...
BMW and Mercedes test out new video formats
25 Aug 2009 | by Elizabeth Clifford-Marsh
Long the early adopters of digital technology, the car brands will be rolling out flash-based interactive ads which wrap around either video or images and remain visible to the viewer for the duration. When clicked on by the user the content pauses and the InSkin ad brings up the brand's microsite which ...
Volkswagen scours social media for The People's Reviewer
28 Jul 2009 | by Dan Leahul
to drive digital buzz for VW's new Tiguan model, using a combination of Twitter, YouTube, Facebook
Smart car owners get own social network
30 Jun 2009 | by Elizabeth Clifford-Marsh
The site aims to enable drivers and fans of the car to interact and share their experiences with the vehicle, after research by Mercedes found smart owners enjoy discussing the brand and are active in social media, Martine Edgell, CRM specialist at Mercedes-Benz said. Created by Martech Social and Digital ...
Behind the scenes: BMW's augmented reality campaign
22 Jun 2009 | by Elizabeth Clifford-Marsh
Brief BMW's record in creating original digital campaigns goes back to the ambitious BMW Films ... '. As a roster agency, Dare was asked to create a digital campaign to complement the wider TV and press activity. Pitch Dare's remit is to provide strategic development for BMW's digital advertising activity ...
Land Rover uses Twitter to promote new range of vehicles
14 Apr 2009 | by Staff
actively promoting its Twitter hashtag #LRNY in both traditional and digital media to encourage ...
Honda promotes car with plants
25 Mar 2009 | by Elizabeth Clifford-Marsh
. Jonny Freeman, digital marketing manager of Honda UK said he hopes the campaign will result in people ...
Ford's big Twitter
25 Mar 2009 | by Andrew McCormick
-rival General Motors does. But the car giant is at least talking about applying the new rules of marketing ... it the leading car maker for digital communications within four years. And his controversial techniques extend ... ," he says. "But there was no digital leadership, so we put together a strategy that basically involves ...
Creative review: Ford Fiesta
01 Feb 2009 | by Daniele Fiandaca, European chief executive, Profero
media and I believe that it is going to redefine what we view as creativity within digital." - Creative ... in digital technology. Guest reviewers are selected from within BIMA, so members interested in taking part should email andrew.mccormick@haymarket.com. For details on joining BIMA, visit: www.bima.co.uk Digital ...
