25 Nov 2008
| by Staff
LONDON - Mazda is making its first foray into affiliate marketing with the launch a nationwide...The motor manufacturer has appointed Affilinet to devise an affiliate marketing programme as part of a wider online initiative aimed at raising consumer awareness of new product launches. The CPA ...
partner with high-quality web publishers that have not been involved with affiliate marketing before ...
09 Apr 2008
| by Hayley Pinkerfield
The campaign, designed and produced by digital design agency Burrows, promotes the new C30 R-Design, as well as raising awareness of the S40 and V50 R-Design models. Visitors to the site at http://www.volvocars.co.uk/c30 move through three zones of debate: art vs crime, perfection vs obsession and safety vs control ...
04 Feb 2008
| by Hayley Pinkerfield
, Honda s digital marketing manager, said: Digital provides us with an ideal opportunity to bring ...
used digital as a precursor to a television advert. A 20,000-piece online jigsaw puzzle, when complete ...
Honda s problem-solving ethos as they lead users through the experience. The wider digital campaign ...
19 May 2006
Ford Motor Company-owned car rental firm Hertz is searching for a digital agency....The brand is drawing up a shortlist of agencies to work on a web-build
project and online marketing. Agency Global Beach is one name
involved. A Hertz spokesperson confirmed: "Hertz is looking to appoint a digital
agency to add to its roster." The rental firm is expecting to announce
the result ...
19 May 2006
in natural listings, but as Caroline McGuckian, marketing
and media director at digital agency Wheel, points ...
In February the search engine marketing community was rocked by news
that Google had blacklisted ...
appropriate for long-term marketing. To attract
traffic fast for, say, a new product launch, getting ...
06 Mar 2006
Bentley Motors has hired Global Beach as its first international digital-marketing agency....digital marketing this year as in 2005. It
currently has no above-the-line activity. Global Beach has ...
's
e-marketing and digital strategy. The agency will provide both creative and strategic services ...
's Keycast content and customer
management platform. Steven Egan, Bentley Motors' head of marketing ...
28 Feb 2006
Land Rover is developing a mobile site, Bluetooth advertising and online games to back its global adventure challenge.
30 Jan 2006
| by by Emma Rigby
LONDON - Bentley Motors has appointed Global Beach as its first sole international digital...to spend four times as much on its global digital marketing compared with 2005. Bentley currently does ...
marketing campaign in April to support a new product launch as the first part of a remit to develop the motor company's e-marketing and digital communication strategy.
The agency will provide creative ...