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Moving on up: Appointment at Honda UK

Honda UK has appointed Jeff Dodds as head of marketing for its UK car operation. He leaves his

Bentley quadruples budget for digital

Bentley Motors has hired Global Beach as its first international digital-marketing agency....digital marketing this year as in 2005. It currently has no above-the-line activity. Global Beach has ... 's e-marketing and digital strategy. The agency will provide both creative and strategic services ... 's Keycast content and customer management platform. Steven Egan, Bentley Motors' head of marketing ...

Campaign of the month: Polo

web marketing campaign to support the launch of the luxury Phaeton model. Having already updated ... quiet, suburban, retired life. The target market for the revamped GTi Polo was women in their 20s and 30s. Online marketing had to promote the car's facelift and emphasise a refreshed, classier style ...

Land Rover supports G4 global challenge with digital activities

Land Rover is developing a mobile site, Bluetooth advertising and online games to back its global adventure challenge.

Deals: dgm sign partnership with Allapprovedcars.com

Web marketing group dgm has signed an exclusive partnership with Allapprovedcars

Honda scores first with Civic 'vodcast'

commitment to reaching new markets but also extending the reach of the Civic marketing campaign." He added ... specifically for the channel. Honda, which is seen as one of digital's leading exponents, is also considering trialling other new digital advertising channels, such as blogging. - Masterclass p62, Trailblazer p67. ...

The AA redesigns web identity to focus on the staff behind it

The site, developed by digital creative agency dare and scheduled to go live in mid-February, features photography of AA employees at work. Dare said the web site was designed to be simpler, with a ... -thirds of its overall digital budget into promoting its insurance and its digital ad spend has doubled year ...

Bentley hires Global Beach as it ramps up digital marketing

LONDON - Bentley Motors has appointed Global Beach as its first sole international digital...to spend four times as much on its global digital marketing compared with 2005. Bentley currently does ... marketing campaign in April to support a new product launch as the first part of a remit to develop the motor company's e-marketing and digital communication strategy. The agency will provide creative ...

 

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