25 Apr 2006
Honda UK has appointed Jeff Dodds as head of marketing for its UK car operation. He leaves his
06 Mar 2006
Bentley Motors has hired Global Beach as its first international digital-marketing agency....digital marketing this year as in 2005. It
currently has no above-the-line activity. Global Beach has ...
's
e-marketing and digital strategy. The agency will provide both creative and strategic services ...
's Keycast content and customer
management platform. Steven Egan, Bentley Motors' head of marketing ...
06 Mar 2006
| by Emma Rigby
web marketing campaign to support the launch of
the luxury Phaeton model. Having already updated ...
quiet, suburban, retired life. The target market for the
revamped GTi Polo was women in their 20s and 30s. Online marketing had
to promote the car's facelift and emphasise a refreshed, classier style ...
28 Feb 2006
Land Rover is developing a mobile site, Bluetooth advertising and online games to back its global adventure challenge.
28 Feb 2006
Web marketing group dgm has signed an exclusive partnership with Allapprovedcars
28 Feb 2006
| by Susie Harwood
commitment to reaching new markets
but also extending the reach of the Civic marketing campaign." He added ...
specifically for the channel. Honda, which is seen as one of digital's leading exponents, is also
considering trialling other new digital advertising channels, such as
blogging. - Masterclass p62, Trailblazer p67. ...
28 Feb 2006
| by Emma Rigby
The site, developed by digital creative agency dare and scheduled to go
live in mid-February, features photography of AA employees at work. Dare said the web site was designed to be simpler, with a ...
-thirds of its overall digital budget into
promoting its insurance and its digital ad spend has doubled
year ...
30 Jan 2006
| by by Emma Rigby
LONDON - Bentley Motors has appointed Global Beach as its first sole international digital...to spend four times as much on its global digital marketing compared with 2005. Bentley currently does ...
marketing campaign in April to support a new product launch as the first part of a remit to develop the motor company's e-marketing and digital communication strategy.
The agency will provide creative ...