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Peugeot builds relationship with existing customers

an increased focus on social networking in August with the appointment of ClickThrough Marketing. Despite a ... and online ad campaign, created by roster agency Euro RSCG 4D Digital. ...

Ford promotes Taurus through outdoor mobile link

LONDON - Ford has teamed up with Microsoft for an innovative digital ad campaign that integrates...'s blindspot. Lew Echlin, car marketing communications manager at Ford, said: "Bar codes place consumers ...

Honda responds to Facebook backlash

research suggests the vehicle will appeal to certain sectors of the market. "While specs on the vehicle ...

BMW and Mercedes test out new video formats

Long the early adopters of digital technology, the car brands will be rolling out flash-based interactive ads which wrap around either video or images and remain visible to the viewer for the duration. When clicked on by the user the content pauses and the InSkin ad brings up the brand's microsite which ...

Volkswagen scours social media for The People's Reviewer

to drive digital buzz for VW's new Tiguan model, using a combination of Twitter, YouTube, Facebook

Smart car owners get own social network

The site aims to enable drivers and fans of the car to interact and share their experiences with the vehicle, after research by Mercedes found smart owners enjoy discussing the brand and are active in social media, Martine Edgell, CRM specialist at Mercedes-Benz said. Created by Martech Social and Digital ...

Behind the scenes: AKQA's Grand Prix winning Fiat campaign

around the world using the ecoDrive technology. In addition to working on the global digital marketing ... just seven months into its relationship with Fiat, AKQA, the marque's retained digital agency, had ... is at the centre of Fiat's global marketing strategy. An integrated media plan spanning key international ...

Behind the scenes: BMW's augmented reality campaign

Brief BMW's record in creating original digital campaigns goes back to the ambitious BMW Films ... '. As a roster agency, Dare was asked to create a digital campaign to complement the wider TV and press activity. Pitch Dare's remit is to provide strategic development for BMW's digital advertising activity ...

Land Rover uses Twitter to promote new range of vehicles

actively promoting its Twitter hashtag #LRNY in both traditional and digital media to encourage ...

Honda promotes car with plants

. Jonny Freeman, digital marketing manager of Honda UK said he hopes the campaign will result in people ...

 

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