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Clothing brand USC backs start-up digital agency

LONDON - Clothing brand USC has backed the launch of 7thingsmedia, the digital agency set up...USC has handed 7thingsmedia its affiliate marketing account which will now expand to include ... the scale," he said. He also said that the initial focus of 7thingsmedia is affiliate and search marketing ... at affiliate and search, the purest forms of direct marketing. Over the last two or three years I've had a lot ...

Kickers evolves its digital strategy

LONDON - Shoe brand Kickers has launched a digital push as part of a six-figure integrated campaign...for the Kickers brand. Simon Jobson, marketing director at Kickers, said: The microsite and supporting digital ... Digital elements handled by iCrossing include paid search, social search and a microsite, which will act as the campaign hub for the broader Kickers initiative, as the brand aims to evolve its digital ...

SweatyBetty appoints Harvest Digital for search

as it embarks on its first digital marketing activity...., www.sweatybetty.com . Harvest Digital will manage keyword creation, optimisation and bidding ... Digital. The agency advised on activity that would appeal to SweatyBetty s target audience of busy women, giving maximum exposure to the latest clothing lines and offers. Search marketing will be focussed ...

Puma backs boot launch with extensive online marketing campaign

LONDON - Puma is to launch extensive pan-European online marketing to tie in the launch its new..., which vary depending on the market. In Norway and Sweden, where rich media is not widely accepted ...

Hi-Tec raises digital spend to 15 per cent

Sports shoe company Hi-Tec is putting digital at the heart of its new brand repositioning.... This year, it upped its digital spend to 15 per cent of its marketing budget, and Tony Linford, group marketing director, said it could rise further. The site (www.hi-tec.com), which was developed by digital ... communications with consumers," Linford said. "We are certain that our target market groups are online more ...

Shoe brand Hi-Tec puts digital at heart of marketing push

LONDON - Sports-shoe brand Hi-Tec is putting digital at the heart of its marketing activity through...over the next few years. This year it upped its spend in digital from 10% to 15% of its marketing budget, and Tony Linford, group marketing director at Hi-Tec, said he sees that figure rising. The website , developed by digital agency Pod1, will form a pivotal role in future product design ...

Adidas focuses on female market with dedicated website

questionnaire provides motivational tips. Adelina Trenton, who heads up global e-marketing for Adidas, said ... - and offline marketing campaigns. A banner campaign is to launch in March, which Trenton said would use creative derived from the site. Trenton added that the company was considering running a mobile marketing ...

Umbro boosts web identity as part of new digital focus

Umbro has revamped its web site as part of a new focus on digital channels, with the aim...The sportswear brand worked with digital agency swamp to redesign umbro.com, which has been ... -olds. "It is more than just another football site," said Umbro's director of brand marketing, Adrian Cory ... marketing will be used to drive visitors to the site, which will feature surveys, games, links, a message ...

CAMPAIGN OF THE MONTH: Reebok chose a digital push combined with an online competition to promote

Campaign: Reebok Answer 6 Client: Reebok Agency: Mediaedge:cia Digital...marketing at Reebok, says: "Mediaedge:cia Digital has demonstrated that the web and mobile can help ... in the second half of 2002. The A6 campaign is Mediaedge: cia Digital's first digital push for the company. Campaign aim: The digital push was designed to reinforce the TV ad for the A6 basketball trainer across ...

Stella McCartney picks Digit to fashion online collection

Interactive design consultancy Digit has created a web site for fashion designer Stella McCartney

 

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