Coke 'happiness ambassadors' to travel world and blog about it
21 Oct 2009 | by Andrew McCormick
, director at the office of digital communications and social media at Coke. The group leaves Madrid on 1 ...
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Search results for Digital Marketing
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Jobs | Agency Showcase | Ad creativeUnilever to extend crowdsourcing to other brands
27 Oct 2009 | by Gareth Jones
Simon Clift, the FMCG giant's global chief marketing officer, is considering a number of different crowdsourcing proposals that could be rolled out in multiple markets. "Unilever is looking into crowdsourcing ideas that we can learn from and implement across our brands," confirmed Noam Buchalter, marketing ...
Pepsi in dog house over iPhone app that helps guys score
13 Oct 2009 | by Elizabeth Clifford-Marsh
the marketing for the app. Since its release on Saturday the app has attracted comments ranging from threats ...
T.G.I. Friday's targets families for summer fun
20 Aug 2009 | by Elizabeth Clifford-Marsh
The chain is running a series of family activity weekends including balloon modeling, colouring and fancy dress to encourage more families to visit. Blue Barracuda has created an integrated campaign using display, email and search to promote the Summer of Fun'. The online marketing activity ...
Coke wants to track what you say on Twitter
05 Aug 2009 | by Elizabeth Clifford-Marsh
networks.The website is also the preferred choice among marketers, who are able to integrate the service ...
H&M and Starbucks labelled best brands on Facebook
15 Jun 2009 | by Elizabeth Clifford-Marsh
to recognising marketing efforts on the site, Facebook is also making it easier to integrate Facebook activity ...
Glenfiddich encourages brand exploration with new community
27 May 2009 | by Elizabeth Clifford-Marsh
The relationship marketing programme for Glenfiddich Single Malt Scotch Whisky aims to cultivate a ... will roll out across Glenfiddich's core markets worldwide, including the UK, this month, followed by selected markets later in the year. Utadi Murphy, global relationship marketing manager at William Grant ...
Vinnie the panda to head Fox's social media campaign
26 May 2009 | by Elizabeth Clifford-Marsh
Driver, marketing director at Fox's, sales increased 4.3m following Vinnie's debut. Reversing the usual ...
Cadbury's campaign tasks users to track down the 'Goo'
15 May 2009 | by Dan Leahul
LONDON - Digital agency CMW has unveiled its new 'Goo on the Loose' campaign for the Creme Egg
From brief to browser: KitKat
26 Mar 2009 | by Staff
Brief Nestl planned to invest in digital marketing for the first time as part of its ... '. Pitching agencies were asked to combine a branded website, online ad campaign and other digital marketing ... the fact that many FMCG brands are now gravitating towards digital marketing. Pitch Following ...
