Coke 'happiness ambassadors' to travel world and blog about it
21 Oct 2009 | by Andrew McCormick
, director at the office of digital communications and social media at Coke. The group leaves Madrid on 1 ...
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Jobs | Agency Showcase | Ad creativeSailor Jerry hands digital work to Elvis
06 Nov 2009 | by Jennifer Whitehead
LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis...Elvis has been appointed to handle digital activity as well as sales promotion and in-bar activity for the brand. Neither Elvis nor Sailor Jerry could be reached at the time of writing. Incumbent digital agency Weapon7 declined an invitation to repitch for the work, having created Sailor Jerry's current website ...
Pepsi in dog house over iPhone app that helps guys score
13 Oct 2009 | by Elizabeth Clifford-Marsh
the marketing for the app. Since its release on Saturday the app has attracted comments ranging from threats ...
Starbucks launches iPhone app: use your phone to buy coffee
23 Sep 2009 | by Gareth Jones
test markets, but if it proves popular Starbucks will look to roll it out internationally. Starbucks ...
Pepsi calls on wannabe creatives for Max ads
16 Sep 2009 | by Darren Davidson
LONDON - Budding digital ad creatives have been given their chance to fast track their careers...'s ethical banner 'Refresh Everything' . The eventual winner will work with the Pepsi UK marketing team to produce a Pepsi Max digital advertising film that will be rolled out in early 2010. The film ... the MOFILM website. Inside the brief, Tom Moradpour , the Pepsi global marketing director, advises entrants ...
T.G.I. Friday's targets families for summer fun
20 Aug 2009 | by Elizabeth Clifford-Marsh
The chain is running a series of family activity weekends including balloon modeling, colouring and fancy dress to encourage more families to visit. Blue Barracuda has created an integrated campaign using display, email and search to promote the Summer of Fun'. The online marketing activity ...
Coke wants to track what you say on Twitter
05 Aug 2009 | by Elizabeth Clifford-Marsh
networks.The website is also the preferred choice among marketers, who are able to integrate the service ...
Doritos iD3 advergame-epic goes live
28 Jul 2009 | by Dan Leahul
The digital-heavy campaign rolled out last week, inviting customers to guess the mystery flavour ... for grabs. Creative agencies rehabstudio and Initials Marketing developed a three-part episodic 'choose ... the secret flavour in a case of mistaken identity. Digital planning was provided by AMV BBDO London, while ...
Grolsch tests drunkeness with festival app
16 Jul 2009 | by Dan Leahul
Sea Jazz Festival in the Netherlands with the backing of field marketing throughout the event ...
H&M and Starbucks labelled best brands on Facebook
15 Jun 2009 | by Elizabeth Clifford-Marsh
to recognising marketing efforts on the site, Facebook is also making it easier to integrate Facebook activity ...
