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Jobs | Agency Showcase | Ad creativeLONDON - Linda McCartney Foods has shifted its brand marketing strategy online, harnessing digital
The dairy dessert brand has worked with Carlson Marketing to create an online campaign based around a Lifestyle Guru character. A microsite ( www.muller.co.uk/vitalityshow ) has two main features : a downloadable desktop application in the form of a lifestyle guru and a prize draw competition ...
Sandwich chain Subway has launched a nationwide digital campaign based on Scrabble to boost sales...Dog Digital was tasked with developing and designing a promotional website, online game and email marketing campaign as part of a strategy to increase drink sales and create greater awareness of the sandwich retailer's product range. Digital elements are part of an integrated marketing campaign ...
on online marketing over the next few years. According to a fairly broad constituency of consumer and lobby ... , even if they carry a strong brand message. Critics say this allows marketers to advertise via the back ... marketing to children is dubious. In this climate, parents could be forgiven for asking whether brands can ...
, Dominoes used viral marketing to encourage men to send personalised emails to their girlfriends, using a ...
s marketing director Nick Canning was quoted as saying that the brand was still in negotiations with Katona ...
of Spannerworks. His company is set to integrate into global digital marketing giant iCrossing. Happy days ... The digital agency, partly owned by WPP, has taken a majority stake in London-based Hi-ReS! Syzygy has acquired an 80 per cent stake for an undisclosed sum. Last year, it acquired Unique Digital, a ...
times during the week means the company's digital marketing has to be highly targeted. Auld already ... pragmatic approach to digital marketing," claims Auld. "The ability to target your advertising effectively ... will also coincide with digital marketing being stepped up on a regional level. Auld claims that Domino ...
by Manchester digital marketing agency, Code Computerlove. Client services director at Code Computerlove ...
Drambuie, the alcoholic drink brand, has invested significantly in a digital strategy for the first...Creative digital consultancy Mook has been tasked with delivering a digital campaign ... acceptable choice. The brand is targeting a new market of 25- to 35-year-old ABC1 males, replacing the previous target audience of over 55s. "We are a small brand with a certain amount of money. Digital ...
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