15 Dec 2009
| by Adam Woods
Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ...
." Real-time marketing is of particular value when the window is narrow, and the beginnings of an overlap between Twitter and search enables marketers to throw a further tailored element into their campaigns ...
23 Oct 2009
| by Victoria Furness
at last count, including services from Google Maps to AdWords and Google Docs. Digital marketing agency ...
wants to make marketing information - such as a customer's favourites' - available, too, and open up ...
. Facebook, Twitter, Amazon, eBay, Betfair and 7Digital are just a few to have embraced openness, and all ...
01 Oct 2009
| by Elizabeth Clifford-Marsh
Andy Bond, chief executive of Asda said the 'digital explosion' and a decline in trust in the government and business poses a challenge to businesses looking to build customer loyalty. As a result, Asda has launched a new blog called Aisle Spy and has introduced a number of webcams at key locations ...
28 Sep 2009
| by Andrew McCormick
The search giant has only previously run ads on a large-scale basis across Google Maps in Japan, where the mobile market is most advanced. But now Google Australia is planning to test some ads, with other markets including the UK rumoured to be next in line. Fast-food chains, coffee shops ...
15 Sep 2009
| by Gareth Jones
LONDON - Puma has launched an iPhone app that features models who strip when the stock market falls....the Forza Motorsport 3 game worldwide and includes a series of joint marketing initiatives across Europe ...
04 Sep 2009
| by Dan Leahul
LONDON - eBay has named digital agency Essence to manage its display and editorial accounts across...to stretching ROI targets. Torsten Schuppe, marketing director of eBay in Europe, said: "We are delighted ...
their ability to combine strong creative ideas in digital media, with a thorough, analytical approach and to optimise eBay's partnership and display marketing for maximum return on investment." ...
17 Aug 2009
| by Gareth Jones
marketing spend recently to focus on new product development after seeing same-store sales slump. ...
29 Jun 2009
| by Staff
on innovation in marketing ahead of delivering a keynote speech at this week's Revolution Forum....You've just been awarded the Digital Marketer of the Year award at the Revolution Innovation ...
on. DediPower Managed Hosting sponsored Revolution's Digital Marketer of the Year 2009 ...
. Innovation is part of our DNA. What are some of the challenges in delivering an innovative marketing ...
15 Jun 2009
| by Elizabeth Clifford-Marsh
to recognising marketing efforts on the site, Facebook is also making it easier to integrate Facebook activity ...
11 Jun 2009
| by Elizabeth Clifford-Marsh
shoppers commit to a purchase without physically trying on the glasses. The digital service complements ...