Online elf craze is back, with added social networking goodness
10 Nov 2009 | by Jennifer Whitehead
LONDON - US retailer OfficeMax is reviving its much-loved Elf Yourself Christmas viral marketing
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Jobs | Agency Showcase | Ad creativeANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... ." Real-time marketing is of particular value when the window is narrow, and the beginnings of an overlap between Twitter and search enables marketers to throw a further tailored element into their campaigns ...
Marketers prefer Facebook to other social sites
02 Nov 2009 | by Staff
LONDON - Facebook is the preferred social network for marketers with more than half of US online...As of April this year, Facebook was marketers' favourite site, with 56.8 per cent of the largest US online retailers maintaining some kind of a presense on the site. It was followed by video-sharing website YouTube, with 41.4 per cent of retailers having a presence, and MySpace, with 28.6 per cent ...
Microsoft and Amazon beat analyst forecasts
23 Oct 2009 | by Staff
, giving a boost to US tech stocks when markets opened....system for PCs. Amazon shares rose by 22 per cent when the market opened to trade at $114 ...
Is open source the answer?
23 Oct 2009 | by Victoria Furness
at last count, including services from Google Maps to AdWords and Google Docs. Digital marketing agency ... wants to make marketing information - such as a customer's favourites' - available, too, and open up ... . Facebook, Twitter, Amazon, eBay, Betfair and 7Digital are just a few to have embraced openness, and all ...
E-book reader market set for shake-up as Kindle faces new competition
09 Oct 2009 | by Darren Davidson
LONDON - The nascent e-book reader market is hotting up, with US book retailer Barnes & Noble set...in July. It is expected to include a six-inch screen from digital-paper maker E-Ink Corp. featuring ... such as Sony market e-book readers, the Kindle dominates the market. Earlier this week, Amazon dropped ...
Amazon creates mobile payments to rival PayPal
06 Oct 2009 | by Elizabeth Clifford-Marsh
LONDON - Amazon has upped the ante in the battle to control the mobile commerce market
Asda uses web in aim to become store of the people
01 Oct 2009 | by Elizabeth Clifford-Marsh
Andy Bond, chief executive of Asda said the 'digital explosion' and a decline in trust in the government and business poses a challenge to businesses looking to build customer loyalty. As a result, Asda has launched a new blog called Aisle Spy and has introduced a number of webcams at key locations ...
Google Maps to show where to get coffee on the go
28 Sep 2009 | by Andrew McCormick
The search giant has only previously run ads on a large-scale basis across Google Maps in Japan, where the mobile market is most advanced. But now Google Australia is planning to test some ads, with other markets including the UK rumoured to be next in line. Fast-food chains, coffee shops ...
Google books project hits snag
21 Sep 2009 | by Darren Davidson
to restrict price competition and muscle other digital distributors from the market. In a joint statement ...
