14 Jul 2008
A welcome development for search marketers this month as the Internet
Advertising Bureau launched a Search Help Centre, bringing together
Google, Microsoft and Yahoo! to detail answers to common search
marketing issues. The centre aims to offer a jargon-free guide to search
marketing. Chelsea fans ...
01 May 2008
Direct, Campaign Digital and D&AD awards to his name, working for clients including Vauxhall, Shell...on offer there. This is real
lowest-common-denominator digital work. To be fair, Currys is the brand
that chose to put a green "digital" in its red logo to denote its
embracing of the interwebby. So it somewhat ...
salivating at the
prospect of seeing how this venerable bar has tackled the challenge of
marketing Slingbox ...
01 May 2008
| by Hayley Pinkerfield
digital media specialist BLM Quantum,
is to provide a fun, interactive and simple way for Facebook users ...
message around daily activity, on a
daily basis," said Mai Fenton, manager of marketing, TK Maxx ...
01 Apr 2008
that it is to target core global markets via a strategic online marketing campaign....The company is targeting the US and European markets with a multilingual
push as it aims to expand ...
in multilingual search marketing. The campaign will focus initially on
the UK and US before moving into the German and Nordic markets. The aim
is to increase Joseph Turner's visibility in the major search engines ...
01 Apr 2008
HIV awareness got a boost as Unicef unveiled a digital campaign based on The Gift, a film drawing
01 Apr 2008
for email marketing, according to dotMailer's new retail benchmark study, Hitting the Mark.
01 Apr 2008
The electricals retailer's 'Easter offers' push on Handbag is part of a
larger month-long campaign, which includes a promotion and creative
designed with women in mind. Digital agency Play has been tasked with creating imagery and copy,
while Handbag built the page. The creative uses a make-up mirror ...
01 Apr 2008
more digital
agencies showing an appreciation for big ideas as well as technical and
design craft," he ...
14 Mar 2008
Sandwich chain Subway has launched a nationwide digital campaign based on Scrabble to boost sales...Dog Digital was tasked with developing and designing a promotional
website, online game and email marketing campaign as part of a strategy
to increase drink sales and create greater awareness of the sandwich
retailer's product range. Digital elements are part of an integrated marketing campaign ...
14 Mar 2008
| by David White, European operations director, Efficient Frontier
With escalating online marketing costs and the rest of the search engine
market now following Google's opaque bidding model, marketing agencies
cannot continue to throw people at the problem in a bid to boost
pay-per-click campaign value. Indeed, with the entire search engine market now following Google ...
