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4th Screen launch new ad format for iPhones

their digital agency Walker Media. The campaign goes live this week and runs until the mid August ... , click to call and user data capture provide marketers with a full tool set to engage consumers and connect mobile advertising to any aspect of a marketing campaign - way beyond the standard static ad ...

App fever will cool by year end, says GetJar chief

LONDON - Around 100,000 apps will be on the market by the end of 2009, after which the rate...Apple's popular App Store already hosts 65,000 apps and Laurs has predicted a continued flurry of new apps to the market before the end of 2009. "They will peak at around 100,000 by the end of the year," said Laurs at the MobileBeat conference in San Francisco. "That will be a tipping point ...

Grolsch tests drunkeness with festival app

Sea Jazz Festival in the Netherlands with the backing of field marketing throughout the event ...

iPhone users pick mobile web over newspapers and TV

for traditional media owners to expand on to new platforms. The Telegraph is currently stepping up its digital ...

Lost in London? There's an augmented reality app for that

as an interactive window. The app was created by digital agency Acrossair but is still pending Apple's approval ...

Apple makes peanuts from iPhone apps

of devices in the market. Apple takes a 30 per cent share of this, meaning it is generating around $8 ( 5 ...

More mobiles sold online than in-store

and telecoms consulting at YouGov. "There's a genuine opportunity to gain market share for the retailers which ...

Apple's iPhone 3GS: what it means for marketers

3G, will launch in the UK on 19 June. The iPhone has already transformed mobile marketing, but its...of months, so expect prominent offerings from launch. Will it impact mobile marketing? Very much so! 81 ...

Vodafone to trial mobile map ads

coincides with a boom in mobile marketing, with the latest figures from the IAB showing the sector grew ...

First Capital Connect takes train delays to Twitter

Burton, FCC's digital marketing manager, said Twitter's potential as a way of getting information ... their journeys take place. The system, developed by digital agency Tobias Tobias, then can alert customers ...

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