Travelodge offers cheap sleeps through discount tweets
16 Sep 2009 | by Andrew McCormick
via Twitter." It's part of a new investment in digital that saw Herbert, a digital marketer, take over the most senior marketing role at Travelodge. ...
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Search results for Digital Marketing
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Jobs | Agency Showcase | Ad creativeSTA rolls out click-to-call mobile campaign
04 Nov 2009 | by Staff
clickthrough rates than for other mobiles. Celia Pronto, marketing director at STA Travel, said: "We've always been at the forefront of trying new technology as our customers and prospective clients are digitally ...
P&O launches digital marketing drive to fight recession
01 Jun 2009 | by Elizabeth Clifford-Marsh
LONDON - P&O Ferries has launched a digital marketing drive, starting with an email campaign...reported sales are down by between 12 and 14 per cent this year. Sarah Staughton, head of marketing at P O ...
Kiwi and Aussie tourism bodies cash in on digital marketing
06 May 2009 | by Dan Leahul
for their respective digital marketing campaigns this week, revealing a surge positive buzz and publicity....Tourism Queensland 'Best job in the world' campaign, a high-profile competition for a cushy island job, is said to have generated over 54m in publicity for the firm, drawing from key markets in Japan ... said the campaign is a first in tourism marketing, enabling travellers to share their experiences ...
From brief to browser: Emirates
28 Jan 2009 | by Staff
in digital marketing to receive such a simple brief without the brand demanding multiple messages, format ... sites focusing on the core markets of California and Dubai, as well as those catering for southern ...
Case studies - Madame Tussauds
09 Jan 2009 | by Staff
global digital identity for Madame Tussauds, which reflected the interactivity of a real-world visit to the attraction. The relaunched website and accompanying marketing campaign also aimed to increase online ticket ... to Graphico, the digital drive helped the proportion of online ticket sales for the London attraction increase ...
P&O launches interactive viral campaign
17 Sep 2008 | by Elizabeth Clifford-Marsh
LONDON - P&O Cruises has launched a viral marketing campaign based around an interactive video...information is saved alongside their choices, building a profile for future direct marketing opportunities ...
P&O launches interactive viral campaign
17 Sep 2008 | by Elizabeth Clifford-Marsh
LONDON - P&O Cruises has launched a viral marketing campaign based around an interactive video...information is saved alongside their choices, building a profile for future direct marketing opportunities ...
EasyCar hands £3m account to TBG London
11 Sep 2008 | by Andrew McCormick
EasyCar has drafted in TBG to handle affiliate, paid search, creative and media, with work expected to go live on 1 October. The car rental firm previously employed LBi as its full service digital agency before putting the business out to tender. Simon Mansell, managing director of TBG, said ...
Performance index
14 Jul 2008
across the digital economy in terms of speed of loading and availability.
