01 Jun 2004
| by John Owen, planning director of digital agency Dare and chairman of the IPA Digital Marketing Group
What's the toughest thing about operating in a young industry such as digitalmarketing? Educating...for everyone. To this end, the IPA is about to launch a stage 2 course in digitalmarketing this summer, which ...
confidential poll of senior digital practitioners across agencies, clients and media owners, my guess ...
-side marketing, it is undeniable that our industry has been hindered by lack of experience, conviction and talent ...
25 Jan 2006
| by John Owen, planning director of digital agency Dare and chairman
of the IPA Digital Marketing Group
or the budgets - it was a bit like
digital today. But these three guys believed in what they were doing ...
, if
he was starting out again today, he would be working in digital. As
astute as ever, in our industry ...
. This is what makes digital such a great place to be. At dare, in the
past 12 months we have melted ice lollies ...
28 Feb 2006
| by John Owen, planning director of digital agency dare and chairman
of the IPA Digital Marketing Group; John.owen@haynet.com
We're barely into 2006 and already the digitalmarketing industry has been celebrating its...DigitalMarketing Group - on an initiative that will bring much of
this excellent work to the attention ...
this issue and will be particularly relevant to
marketers who are skeptical of the web's ability to make ...
, this body of work sets the standard for web marketing
creativity. The challenge is for all of us ...
Unite has appointed Summit Media to run its digitalmarketing account and to relaunch Unite-students.com, the company's flagship website. The new site will allow customers to make payments online, view transactions ...
students' familiarity with the Unite brand. Tony Patterson, Summit Media's head of online marketing, said ...
for their respective digitalmarketing campaigns this week, revealing a surge positive buzz and publicity....Tourism Queensland 'Best job in the world' campaign, a high-profile competition for a cushy island job, is said to have generated over 54m in publicity for the firm, drawing from key markets in Japan ...
said the campaign is a first in tourism marketing, enabling travellers to share their experiences ...
Digitalmarketing is on a roll. As online advertising heads for the £1 billion barrier, overtaking...DigitalMarketing Group, John.owen@haynet.com. ...
of individuals who have spent the past four to five years
doing the type of things we're doing now. Digital ...
. Experienced digital
'creatives', meanwhile, have often only been tasked with implementing
great ideas ...
The Marketing Society has teamed up with Microsoft Digital Advertising Solutions (MDAS) to meet...resource and advice hub
on digital, and will create an online presence for the society. At http://www.marketing ...
The society is unveiling a three-part digital strategy, encompassing
e-publications, a new web ...
experts for digital advice. By emailing enquiries, the society
claims they can expect an expert response ...
There is no surer sign of the success of the digitalmarketing sector than the recent surge...-wise) of digital creative award shows or arguments about
what sort of content is allowed in viral marketing ...
DigitalMarketing Group, John.owen@haynet.com. ...
and media, but above-the-line,
below-the-line, digital and non-digital) to get the best results. In my ...
LONDON - Online car rental firm EasyCar has called a pitch for its digitalmarketing account...Incumbent agency LBi currently handles digital media and creative for EasyCar, part of Stelios ...
pitch. In late 2007, Bill Jones, former vice-president of marketing and sales at Hertz Europe ...
EasyCar's online marketing programmes across all key markets. "We consider our expertise in this area ...
Bauer Media has appointed former Capital Radio marketing director Carl Lyons to head its digital...Bauer Media has appointed former Capital Radio marketing director Carl Lyons to head its digitalmarketing team. As digitalmarketing director, Lyons will take responsibility for digital launches and development of new digital businesses. ...
