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Persil awards worldwide digital to OgilvyOne

LONDON - Unilever brand Persil has handed its worldwide digital marketing account to OgilvyOne...Crew, digital elements included a branded single available to download through iTunes and profile pages ...

SweatyBetty appoints Harvest Digital for search

as it embarks on its first digital marketing activity...., www.sweatybetty.com . Harvest Digital will manage keyword creation, optimisation and bidding ... Digital. The agency advised on activity that would appeal to SweatyBetty s target audience of busy women, giving maximum exposure to the latest clothing lines and offers. Search marketing will be focussed ...

Persil targets mums with global digital strategy

LONDON - Unilever is launching a global digital marketing campaign to promote its flagship Persil...OgilvyOne its worldwide digital marketing account in March following a pitch against Bartle Bogle Hegarty, Tribal DDB and Agency Republic. OgilvyOne already handles digital marketing for a range of other ... The FMCG giant has briefed OgilvyOne to develop its biggest digital drive to date ...

Heineken backs beer dispenser with digital drive

LONDON - Heineken is rolling out a year-long digital marketing drive to promote the launch of its

iCrossing boosts global growth with Proxicom deal

NEW YORK - US digital marketing giant iCrossing has acquired web development firm, Proxicom...are poised to define the next generation of digital marketing by creating experiences - whether ... of an integrated digital marketing offering, that builds user experience in the heart of each programme. We ... marked its entrance to the UK market when it bought Brighton-based search marketing company, Spannerworks ...

Bombay Sapphire rolls out 'mixology' web strategy

LONDON - Bombay Sapphire, the gin brand, is rolling out a digital marketing drive centring on a

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ANALYSIS: Digital appeals to young men

, but the battle to target the young male market seems to be less adversarial....this market. "Digital media is becoming more important as a communications channel, though execution ... continues: "The key to digital marketing appears to be originality, especially in the FMCG sector. FMCG ... , then digital marketing has huge potential because it is interactive for the consumer and highly accountable ...

Shoe brand Hi-Tec puts digital at heart of marketing push

LONDON - Sports-shoe brand Hi-Tec is putting digital at the heart of its marketing activity through...over the next few years. This year it upped its spend in digital from 10% to 15% of its marketing budget, and Tony Linford, group marketing director at Hi-Tec, said he sees that figure rising. The website , developed by digital agency Pod1, will form a pivotal role in future product design ...

ACCOUNTS: New accounts this week

Avon Cosmetics has appointed Green Cathedral Digital Marketing to handle its first affiliate...Palace and the Tower of London, has appointed marketing agency Liquorice to develop an e-commerce site ...

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