01 Dec 2003
| by John Owen, planning director of Dare Digital and chairman of the IPA Digital Marketing Group
As we near the end of 2003, digital marketing has reason for good cheer. Investment in the sector
19 Sep 2001
| by AMANDA NOTTAGE
of digital marketing in the UK and the views of
leading marketers in the financial services, media and entertainment,
consumer goods and retail sectors.
Designed by digital marketing consultancy e-marketing ...
per year that already use
some form of digital marketing. Half of those interviewed had been ...
19 Sep 2001
| by AMANDA NOTTAGE
of digital marketing in the UK and the views of
leading marketers in the financial services, media and entertainment,
consumer goods and retail sectors.
Designed by digital marketing consultancy e-marketing ...
per year that already use
some form of digital marketing. Half of those interviewed had been ...
06 Feb 2006
| by by Susie Harwood
all of its retail financial products following the appointment of digital marketing agency Inbox...The move is part of a wider strategy to develop closer relationships with existing customers and engage with new prospects through greater use of digital media.
InBox Digital, which was appointed ...
marketing programme.
This will be managed using Inbox's in-house eCRM communications management system ...
01 Aug 2005
Online borrowing exchange Zopa has hired agency Harvest Digital to develop a digital marketing...The push will focus on search but also encompass online advertising on
several financial services and news sites, to mirror the work of its
offline media agency, Mediacom. Harvest Digital said the ads ...
on an emotional level." Harvest Digital will work alongside Zopa's other partners,
communications agency ...
06 Aug 2008
| by Elizabeth Clifford-Marsh
LONDON - MasterCard Worldwide has appointed digital agency MRM Worldwide (UK) to lead its digital
13 Aug 2007
| by Hayley Pinkerfield
maximise the targeting and cost-saving potential of digital direct marketing....Direct Marketing Association (DMA) Email Benchmarking report. Email marketing volume is set to grow ...
to market opportunities, its short production cycle and low production costs. While direct mail ...
campaigns are delivered. Most marketers, however, believe that a combination of print and online is the best ...
30 Oct 2002
| by DAN WILLIAMSON
NatWest is using PDA advertising for the first time as part of a digital marketing drive for its...concourse activity, the digital drive will use skyscrapers, expandable banners and Overlayz on sites ...
01 May 2003
Digital marketing agency Arnold Interactive has hired Claire Almond as account manager and Angela
27 Feb 2008
2008 with the best of the digital marketing industry.