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Digital marketing manager Sikorsky leaves British Airways

LONDON - Joe Sikorsky, digital marketing manager at British Airways, has left the company, citing a...on the design and editorial team of BA.com and will take the new title of digital and BA.com marketing manager ... digital marketing budget. In 2005, the brand is thought to have spent £7m of its marketing budget online. Sikorsky helped to launch BA.com's online booking engine and trailed several new digital ad formats for BA ...

Unite hands digital marketing account to Summit

Unite has appointed Summit Media to run its digital marketing account and to relaunch Unite-students.com, the company's flagship website. The new site will allow customers to make payments online, view transactions ... students' familiarity with the Unite brand. Tony Patterson, Summit Media's head of online marketing, said ...

Nike gets new digital marketing tsar

LONDON - Nike has appointed Gino Fisanotti to replace Simon Pestridge as marketing director...including marketing director for South and Latin America. Pestridge, Revolution's Digital marketer ... responsible for putting digital at the centre of Nike's marketing communications strategy, rolling out Nike ... Fisanotti, currently EMEA brand director for Nike Sportswear, will oversee all brand marketing ...

Honda launches Civic with digital marketing and ad podcast

LONDON - Honda will launch its new Civic with an extensive digital marketing campaign and will make...that lets users book specific test drive times in dealer diaries. Interactive marketing will support ... strengthening its commitment to reach new markets, it's extending the reach of the Honda Civic marketing ...

Bentley hires Global Beach as it ramps up digital marketing

LONDON - Bentley Motors has appointed Global Beach as its first sole international digital...to spend four times as much on its global digital marketing compared with 2005. Bentley currently does ... marketing campaign in April to support a new product launch as the first part of a remit to develop the motor company's e-marketing and digital communication strategy. The agency will provide creative ...

New women's social network offers targeted digital marketing

LONDON - Online community iVillage has unveiled the first UK women's social network, creating defined user groups for targeted ads.

Cheapflights appoints former BA digital marketer

LONDON - Cheapflights has appointed Joe Sikorsky, former British Airways digital marketing manager...digital marketing budget. In 2005, the brand is believed to have spent £7m of its marketing budget online. Sikorsky helped to launch BA.com's online booking engine and trailed several new digital ad ... " following an ongoing management restructure and reorganisation of BA's marketing operations. Sikorsky ...

SweatyBetty appoints Harvest Digital for search

as it embarks on its first digital marketing activity...., www.sweatybetty.com . Harvest Digital will manage keyword creation, optimisation and bidding ... Digital. The agency advised on activity that would appeal to SweatyBetty s target audience of busy women, giving maximum exposure to the latest clothing lines and offers. Search marketing will be focussed ...

Unilever unveils global web strategy for Persil

Unilever is launching a global digital marketing strategy aimed at promoting its flagship Persil...OgilvyOne the worldwide digital marketing account for Persil in March following a pitch against Bartle Bogle Hegarty, Tribal DDB and Agency Republic. The agency already handles digital marketing for a range of other ... digital marketing activity across its range of key brands. In April, the company launched a marketing ...

Levi's Venge takes global interactive role at Lego

LONDON - Levi's European head of digital marketing Helene Venge has joined iconic children's toy...a number of positions, before taking over the digital marketing role four years ago. Venge ... Venge will take on the role of global marketing manager, interactive business development, and will be responsible for steering the online global marketing for Lego, which is the world's largest manufacturer ...

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