30 Jan 2006
| by by Emma Rigby
LONDON - Bentley Motors has appointed Global Beach as its first sole international digital...to spend four times as much on its global digital marketing compared with 2005. Bentley currently does ...
marketing campaign in April to support a new product launch as the first part of a remit to develop the motor company's e-marketing and digital communication strategy.
The agency will provide creative ...
06 Mar 2006
Bentley Motors has hired Global Beach as its first international digital-marketing agency....digital marketing this year as in 2005. It
currently has no above-the-line activity. Global Beach has ...
's
e-marketing and digital strategy. The agency will provide both creative and strategic services ...
's Keycast content and customer
management platform. Steven Egan, Bentley Motors' head of marketing ...
04 Feb 2008
| by Hayley Pinkerfield
, Honda s digital marketing manager, said: Digital provides us with an ideal opportunity to bring ...
used digital as a precursor to a television advert. A 20,000-piece online jigsaw puzzle, when complete ...
Honda s problem-solving ethos as they lead users through the experience. The wider digital campaign ...
19 May 2006
Ford Motor Company-owned car rental firm Hertz is searching for a digital agency....The brand is drawing up a shortlist of agencies to work on a web-build
project and online marketing. Agency Global Beach is one name
involved. A Hertz spokesperson confirmed: "Hertz is looking to appoint a digital
agency to add to its roster." The rental firm is expecting to announce
the result ...
19 May 2006
in natural listings, but as Caroline McGuckian, marketing
and media director at digital agency Wheel, points ...
In February the search engine marketing community was rocked by news
that Google had blacklisted ...
appropriate for long-term marketing. To attract
traffic fast for, say, a new product launch, getting ...
09 Apr 2008
| by Hayley Pinkerfield
The campaign, designed and produced by digital design agency Burrows, promotes the new C30 R-Design, as well as raising awareness of the S40 and V50 R-Design models. Visitors to the site at http://www.volvocars.co.uk/c30 move through three zones of debate: art vs crime, perfection vs obsession and safety vs control ...
25 Nov 2008
| by Staff
LONDON - Mazda is making its first foray into affiliate marketing with the launch a nationwide...The motor manufacturer has appointed Affilinet to devise an affiliate marketing programme as part of a wider online initiative aimed at raising consumer awareness of new product launches. The CPA ...
partner with high-quality web publishers that have not been involved with affiliate marketing before ...
26 Sep 2007
| by Hayley Pinkerfield
LONDON - Reading Room, the specialist digital communications agency, has been appointed to create...the internet centrally within its marketing plans. koda is keen to enhance its brand position and build on the success of recent marketing activity via online channels. Margaret Manning, CEO, Reading Room, said ...
s passion and delivering an intelligent digital strategy that communicates that passion to best effect. ...
28 Feb 2006
Land Rover is developing a mobile site, Bluetooth advertising and online games to back its global adventure challenge.
22 Sep 2009
| by Darren Davidson
LONDON - Ford has teamed up with Microsoft for an innovative digital ad campaign that integrates...'s blindspot. Lew Echlin, car marketing communications manager at Ford, said: "Bar codes place consumers ...