MOVING ON UP: Appointment at Swamp
09 Feb 2004
Swamp, the digital marketing agency, has made Ben Price marketing manager, heading up its marketing
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Jobs | Agency Showcase | Ad creativeSweatyBetty appoints Harvest Digital for search
06 Sep 2007 | by Hayley Pinkerfield
as it embarks on its first digital marketing activity...., www.sweatybetty.com . Harvest Digital will manage keyword creation, optimisation and bidding ... Digital. The agency advised on activity that would appeal to SweatyBetty s target audience of busy women, giving maximum exposure to the latest clothing lines and offers. Search marketing will be focussed ...
Shoe brand Hi-Tec puts digital at heart of marketing push
16 Jun 2005 | by by Emma Rigby
LONDON - Sports-shoe brand Hi-Tec is putting digital at the heart of its marketing activity through...over the next few years. This year it upped its spend in digital from 10% to 15% of its marketing budget, and Tony Linford, group marketing director at Hi-Tec, said he sees that figure rising. The website , developed by digital agency Pod1, will form a pivotal role in future product design ...
Kickers evolves its digital strategy
16 Apr 2008 | by Hayley Pinkerfield
LONDON - Shoe brand Kickers has launched a digital push as part of a six-figure integrated campaign...for the Kickers brand. Simon Jobson, marketing director at Kickers, said: The microsite and supporting digital ... Digital elements handled by iCrossing include paid search, social search and a microsite, which will act as the campaign hub for the broader Kickers initiative, as the brand aims to evolve its digital ...
I-level adds digital partnerships team
16 Jan 2002
Interactive agency i-level has launched a specialist digital partnerships division ... and also the consumer," said Rowe. "As the market has streamlined significantly, we now need to focus ... opportunities. I-level digital partnerships will work on projects from the initial consultation stage ...
Hi-Tec raises digital spend to 15 per cent
01 Aug 2005 | by Emma Rigby
Sports shoe company Hi-Tec is putting digital at the heart of its new brand repositioning.... This year, it upped its digital spend to 15 per cent of its marketing budget, and Tony Linford, group marketing director, said it could rise further. The site (www.hi-tec.com), which was developed by digital ... communications with consumers," Linford said. "We are certain that our target market groups are online more ...
Clothing brand USC backs start-up digital agency
29 May 2009 | by Andrew McCormick
LONDON - Clothing brand USC has backed the launch of 7thingsmedia, the digital agency set up...USC has handed 7thingsmedia its affiliate marketing account which will now expand to include ... the scale," he said. He also said that the initial focus of 7thingsmedia is affiliate and search marketing ... at affiliate and search, the purest forms of direct marketing. Over the last two or three years I've had a lot ...
Umbro boosts web identity as part of new digital focus
21 Apr 2004
Umbro has revamped its web site as part of a new focus on digital channels, with the aim...The sportswear brand worked with digital agency swamp to redesign umbro.com, which has been ... -olds. "It is more than just another football site," said Umbro's director of brand marketing, Adrian Cory ... marketing will be used to drive visitors to the site, which will feature surveys, games, links, a message ...
Nike chief: risk is key to success
14 Jul 2008 | by Gareth Jones
LONDON - Nike's UK marketing director Simon Pestridge claims that being prepared to take risks...Pestridge, who is responsible for integrating digital into the core of Nike's marketing strategy, told Revolution that being "bold" is the best way to stand out online. "Successful digital marketing ... in brands that put themselves on the line." Pestridge claims the best marketing campaigns are ones ...
Adidas focuses on female market with dedicated website
09 Feb 2005 | by Emma Rigby,
questionnaire provides motivational tips. Adelina Trenton, who heads up global e-marketing for Adidas, said ... - and offline marketing campaigns. A banner campaign is to launch in March, which Trenton said would use creative derived from the site. Trenton added that the company was considering running a mobile marketing ...
