Heineken backs beer dispenser with digital drive
11 Jun 2008 | by Gareth Jones
LONDON - Heineken is rolling out a year-long digital marketing drive to promote the launch of its
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Jobs | Agency Showcase | Ad creativeNEW SITE REVIEW: ValueClick Europe's Carl White believes Coca-Cola's revamped web site has too many corporate elements to fully engage its youth target with its brand
03 Jul 2002 | by CARL WHITE, managing director of digital marketing company ValueClick Europe
Coca-Cola has just overhauled its web site to increase its appeal to the youth market. But after...football game, which is entertaining. But a viral marketing opportunity has been missed by not making ... to the site directly. If it is designed to showcase Coca-Cola marketing initiatives to young people ... -drink brands have a presence on the web aimed at the youth market. Effective sites get the tone right ...
Bombay Sapphire rolls out 'mixology' web strategy
03 Jul 2008 | by Gareth Jones
LONDON - Bombay Sapphire, the gin brand, is rolling out a digital marketing drive centring on a
Owen on digital media: How consumers came to devalue a brand's street cred
09 Jul 2007 | by John Owen
Now, here's a story that touched me. It might not seem to have a lot to do with digital marketing...chairman of the IPA Digital Marketing Group, john.owen@haynet.com. ... marketing promise and purchase point reality was mirrored at the point of consumption too. In blind taste tests, Stella fared poorly, but in branded tests it came out on top - a sure sign of marketing success ...
Coke brings digital to life
20 Jul 2006
VP of global interactive marketing Tim Kopp tells Susie Harwood why Coca-Cola is using the web...-to-back meetings, he is in high spirits and can't wait to spill the beans on Coke's new global, digital marketing ... few FMCGs can boast. The sector has been criticised for being slow to adopt digital marketing. Coke ... -pack promotion, giving away 20 million digital music downloads. It's refreshing to meet a top marketing ...
HEINZ: Heinz means digital
01 Nov 2003 | by Charlotte Goddard
Heinz is spreading digital all over as it builds tactical sites, marketing manager Peter Ebsworth.... Heinz has a strong traditional direct-marketing heritage and, while Ebsworth admits that digital is more ... , incorporating the web in campaigns, digital direct marketing and, increasingly, looking at search-engine marketing, email, third-party sponsorship and advertising, as well as creating brand sites. And its digital ...
MOVING ON UP: Appointment at Swamp
09 Feb 2004
Swamp, the digital marketing agency, has made Ben Price marketing manager, heading up its marketing
Diageo pushes new spirit with digital
30 Nov 2005
Diageo is set to unveil a web site and online marketing as part of a £2 million marketing campaign...and online marketing on men's sites, including FHM, Empire, Maxim and MaxPower. The interactive campaign ... broken letters spell out new words such as bourbon. Media was planned by Carat Digital, with creative ... manager at Diageo GB, said: "From our experience with the Australian market, dark-spirit RTDs are seen ...
Domino's: Domino's delivers through digital
21 Jun 2006
want to be seen as a leader." Improve targeting In addition to increasing digital marketing spend ... Chris Moore, who has been with the company for 16 years and set up its marketing operation, is keen ... market for the firm, at least on a national scale. Its nearest rival in terms of store numbers is Pizza ...
Bacardi launches Limon brand with SMS campaign
17 Jul 2002
through digital marketing agency Makari. Created in association with Nightfly, the mobile promotions firm
