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Samaritans focuses on web for first time

Samaritans is stepping up its digital marketing activity to target young people online....For the first time, the charity will market a web site address rather than a phone number as a means of contact. An integrated push, which launches today (Wednesday), will direct users to a ... .samaritans.org. It will be marketed through both schools and universities. David Richards, director of marketing at Samaritans, said ...

Itraffic wireless arm woos major clients

marketing clients of the new wireless division of digital marketing agency itraffic....The wireless marketing arm, called itraffic Unplugged ... of proprietary wireless marketing products. We have created text games for Heineken through to mobile work ... marketing account for ISP Freeserve, after a three way pitch organised by the AAR. It will work with M C ...

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Charity uses web to collect toys for Xmas

in refuges and safe houses at Christmas, is launching a digital marketing campaign this week to push its...An email created by digital marketing firm Frontwire is being sent out as a personal invitation to contacts to buy tickets for a fundraising event to be held in London. Recipients of the email will be prompted to view a promotional video, produced by web broadcasting company FlyOnTheWall, which is available ...

Account wins

digital marketing account to Soup. The win followed a pitch against undisclosed agencies, which...Diffiniti has picked up Sky's £23.5m digital account, beating three agencies to the digital media brief previously held by i-Level. Diffiniti forms part of Aegis' global digital network, Isobar. Also pitching were WPP's MediaCom, Havas agency Media Contacts and Syzygy's Unique Digital. UK spinal ...

HEALTH CLUBS: Digital

of other forms of digital marketing. Plasma screens in gyms are included in its plans, but it is wary ... , IT director at Arnold Interactive, the digital agency behind the relaunch. "They can tailor the page ... 's marketing director, Jeremy Tester. "But we market to young professionals, families, mothers with young ...

Amnesty International focuses on e-marketing for fundraising

Amnesty International has hired digital agency Chameleon Net to handle the charity's online...online and digital marketing in the past to reach large audiences, encourage new members to join up ... of banners, paid-search marketing and online PR. Dan Martin, marketing director at Chameleon Net, said ... will be closely aligning the e-campaigning activity. "E-marketing is a great channel for communicating directly ...

Heineken digital chief appointed as first chair of WFA Digital Network

LONDON - Marco van Veen, head of digital strategy and development at Heineken International, has...Normal 0 The WFA Digital Network is a peer-to-peer group of interactive marketers from ... . The WFA was originally formed in 1953. The Digital Network was launched in January 2008 with the objective of building its members' capability in digital as a marketing discipline through sharing ...

Online lottery seeks digital shop

LONDON - A new online lottery is hunting an agency for a £5m digital media brief....MyLotto24, from the European firm Tipp24 AG, will launch with a multi-million pound marketing campaign, and aims to bag a share of the lottery market as-yet dominated by Camelot. Five agencies have now been shortlisted to be invited to pitch for the business to drive consumer awareness ...

Universities go digital in hunt for students

Kingston and Middlesex Universities are using digital channels to boost student recruitment....Kingston University has appointed Tonic to develop a new digital brand, web site, online game and online marketing campaign for its flagship creative economies MA courses. Tasked with increasing ... . Tonic won a four-way pitch against digital branding and advertising agencies. Middlesex is also using ...

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