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Sector checker: Odeon's revamped site could do more to engage visitors

is available. The marketer in me wants many more options to promote my film as this gives me fairly limited ... excited to see an offer to sign up to the X-Men III: The Last Stand Podcast Special - the most digital ... . As a marketer, I wouldn't pick this web site for my promotions yet. It's early days for Empire ...

NEW SITE REVIEW: Arsenal site

ValueClick Europe's Carl White finds the Arsenal site might be more of a commercial vehicle for the club than a mecca for the ardent fan

OWEN ON DIGITAL MEDIA: Web users react to ads in a different way to TV viewers

Twice in the past month, I've been asked these questions by people conducting studies into the future of digital media. With ad investment on the web growing by around 50 per cent per year, it seems the analysts are once again giving it their attention. But, as usual, they appear to be all too ready to latch ...

BT reviews digital marketing strategy

LONDON - BT, one of the UK's biggest digital advertisers, is set to extend its roster of digital...The telecoms giant has approached digital agencies to participate in an 'online creative services ... changing digital marketplace there are many new opportunities that require new skills and approaches. As we have not assessed the market in this area for a number of years it seems sensible that we do so now ...

AKQA launches digital marketing division

The division, called AKQA Media, Search Analytics, has launched in the UK and US, aiming to provide clients with end-to-end digital marketing. It is made up of more than 75 employees ... brings 11 years of digital media experience and was previously at Zed Media, working on L'Or al, BMW ...

Digital marketing manager Sikorsky leaves British Airways

LONDON - Joe Sikorsky, digital marketing manager at British Airways, has left the company, citing a...on the design and editorial team of BA.com and will take the new title of digital and BA.com marketing manager ... digital marketing budget. In 2005, the brand is thought to have spent £7m of its marketing budget online. Sikorsky helped to launch BA.com's online booking engine and trailed several new digital ad formats for BA ...

When digital marketing strategies go wrong

cut-price sofas. With that in mind, Revolution presents six of the best (sorry worst) digital...of the web increases, a growing roll-call of brands have a digital marketing disaster against their name. One ... in the annals of common-sense digital marketing, and no one has to make it again. In hindsight, some ... such blunders, we bring you six of the biggest digital marketing messes of all time. Perhaps unsurprisingly ...

Unite hands digital marketing account to Summit

Unite has appointed Summit Media to run its digital marketing account and to relaunch Unite-students.com, the company's flagship website. The new site will allow customers to make payments online, view transactions ... students' familiarity with the Unite brand. Tony Patterson, Summit Media's head of online marketing, said ...

Honda launches Civic with digital marketing and ad podcast

LONDON - Honda will launch its new Civic with an extensive digital marketing campaign and will make...that lets users book specific test drive times in dealer diaries. Interactive marketing will support ... strengthening its commitment to reach new markets, it's extending the reach of the Honda Civic marketing ...

Bentley hires Global Beach as it ramps up digital marketing

LONDON - Bentley Motors has appointed Global Beach as its first sole international digital...to spend four times as much on its global digital marketing compared with 2005. Bentley currently does ... marketing campaign in April to support a new product launch as the first part of a remit to develop the motor company's e-marketing and digital communication strategy. The agency will provide creative ...

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