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BT reviews digital marketing strategy

LONDON - BT, one of the UK's biggest digital advertisers, is set to extend its roster of digital...The telecoms giant has approached digital agencies to participate in an 'online creative services ... changing digital marketplace there are many new opportunities that require new skills and approaches. As we have not assessed the market in this area for a number of years it seems sensible that we do so now ...

AKQA launches digital marketing division

The division, called AKQA Media, Search Analytics, has launched in the UK and US, aiming to provide clients with end-to-end digital marketing. It is made up of more than 75 employees ... brings 11 years of digital media experience and was previously at Zed Media, working on L'Or al, BMW ...

When digital marketing strategies go wrong

cut-price sofas. With that in mind, Revolution presents six of the best (sorry worst) digital...of the web increases, a growing roll-call of brands have a digital marketing disaster against their name. One ... in the annals of common-sense digital marketing, and no one has to make it again. In hindsight, some ... such blunders, we bring you six of the biggest digital marketing messes of all time. Perhaps unsurprisingly ...

Nike gets new digital marketing tsar

LONDON - Nike has appointed Gino Fisanotti to replace Simon Pestridge as marketing director...including marketing director for South and Latin America. Pestridge, Revolution's Digital marketer ... responsible for putting digital at the centre of Nike's marketing communications strategy, rolling out Nike ... Fisanotti, currently EMEA brand director for Nike Sportswear, will oversee all brand marketing ...

Kiwi and Aussie tourism bodies cash in on digital marketing

for their respective digital marketing campaigns this week, revealing a surge positive buzz and publicity....Tourism Queensland 'Best job in the world' campaign, a high-profile competition for a cushy island job, is said to have generated over 54m in publicity for the firm, drawing from key markets in Japan ... said the campaign is a first in tourism marketing, enabling travellers to share their experiences ...

P&O launches digital marketing drive to fight recession

LONDON - P&O Ferries has launched a digital marketing drive, starting with an email campaign...reported sales are down by between 12 and 14 per cent this year. Sarah Staughton, head of marketing at P O ...

Woolies takes pick 'n' mix approach to digital marketing

LONDON - Failed high street retailer Woolworths is taking a pick 'n' mix approach to digital...Last.fm radio station, Woolies Radio, has also been established to endear the brand to the digital ...

Digital only marketing medium to grow in 2008

LONDON - UK advertisers now spend £1 of every £5 of their marketing budgets online, according...advertisers are still allocating only a fraction of their marketing budgets to digital. According to Nielsen ... The UK online ad market grew 17.1 per cent year-on-year in 2008, to reach 3.35 billion, despite ... Research Centre. Despite the cost of digital display falling by more than a third over the past year due ...

Trade bodies unite in digital education mission

to succeed in digital marketing....with the IAB in its attempt to prepare students for work in the UK's digital marketing sector. The IAB ... , which will target 10 universities that provide specialist digital courses. The taskforce will present ... the digital sector. The aim is to increase the employability of graduates as well as providing a talented ...

Virgin Media to appoint roster for digital strategy

, in addition to its retained digital marketing agencies....The broadcaster is seeking an e-commerce agency, an online advertising agency and an online production company to boost its digital activity. Virgin Media has set aside an 'online strategic budget' in addition to its digital marketing and online production budgets to fund the new initiatives. As well ...

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