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When digital marketing strategies go wrong

cut-price sofas. With that in mind, Revolution presents six of the best (sorry worst) digital...and fail. It never forgets. And it rarely forgives. The dreadful irony of these digital catastrophes ... that forced a rapid rethink of its social media strategy. In other cases, such as the deathless Dell hell ... of the web increases, a growing roll-call of brands have a digital marketing disaster against their name. One ...

Battle of the brands: CNN versus Sky News

Normal 0 0 1 138 790 6 1 970 11.773 0 0 0 Sky News reaches 5.5 per cent of viewers across Europe, according to the latest viewing figures from the 2009 European Media and Marketing Survey, which samples 13 per cent of adults in Western Europe. CNN ...

Charlie aged 5¾: the story behind Revolution's latest cover star

Like all kids his age (at least the real ones anyway), Charlie is a digital native: technology already plays a huge part in his life and he simply can't imagine the world without it. Have you ever ... for media owners to distribute their content, and brands to engage with consumers. To help make sense ...

Revolution's relaunch: one year on see the covers that made the mag

fresh pair of kicks. When you're at the bleeding edge of digital marketing, twelve months is a long time...the impossible: to name the marketers, authors, entrepreneurs, and thinkers who will shape the digital industry ... innovation in the UK market. The result is a rare glimpse into the future of the digital industry. June ... for digital music Sites like Spotify andlast.fm are enjoying great success, but huge royalty fees coupled ...

Revolution Future 50: meet the digital stars of tomorrow

: to name the marketers, authors, entrepreneurs, and thinkers who will shape the digital industry...see online music. By Simon Waldman, director of digital strategy and development, Guardian Media ... Green, director of digital marketing, Coca-Cola Europe Mark Rock Founder, best before media ... of digital media is what will make Michael one of the most significant players in the industry over the next ...

From brief to browser: KitKat

launched a week before a heavyweight media campaign, which, thanks to Nestl 's biggest-ever digital spend ... Brief Nestl planned to invest in digital marketing for the first time as part of its ... '. Pitching agencies were asked to combine a branded website, online ad campaign and other digital marketing ...

 

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