22 Oct 2009
| by Jennifer Whitehead
will run on sites such as Facebook, The Mirror and Gumtree. Media is also by TBG. Lillian McMahon, direct ...
28 Jul 2009
| by Dan Leahul
LONDON - Volkswagen has teamed up with Tribal DDB London to launch a hybrid social media campaign...and two mini race cars all in one go. "We think it's a great campaign that combines social media with an offline experience while bolstered by a traditional media spend." ...
14 Jul 2009
| by Gareth Jones
- emerging media marketing' based out of its Minnesota headquarters. Basic requirement for the role include two plus years of mobile or social media marketing experience' and one plus year of active blogging ...
have advertised for marketers with social media experience, Best Buy is believed to be the first ...
14 Jul 2008
The study, carried out by the Direct Marketing Association's Email
Marketing Council in the fourth quarter of last year, shows that
integrating email with other digital channels is at the top of the
agenda. According to the study of leading email service providers, improving the
sophistication of email marketing ...
14 Mar 2008
Email is being underused in conjunction with other direct media, claims the Direct Marketing...The latest annual National Client Email Marketing Survey from the DMA
calls on marketers to fulfil email's potential as part of integrated
strategies. According to the report, direct mail and telemarketing are
the most effective media to combine with email. Despite significant growth in the adoption ...
30 Jan 2008
| by Mairi Clark
by Manchester digital marketing agency, Code Computerlove. Client services director at Code Computerlove ...
11 Jan 2008
| by Hayley Pinkerfield
Engine, Publicis and Golley Slater also pitched for the business. The 500,000 brief is to target older secondary school children and increase uptake of school dinners. It will be met with a fully integrated campaign involving digital, mobile, tactical outdoor, ambient and an experiential road show ...
04 Dec 2007
US online media company, Kaboose, has acquired direct-to-parent marketing company Bounty from
01 Nov 2007
| by Lazar Dzamic, planning director at Kitcatt Nohr
The flood of reports showing the relentless advance of email - and its cannibalisation of traditional marketing channels, DM particularly - is not subsiding. And they're basically right: email IS eating into other marketing channels.
03 Sep 2007
| by Andrew Robinson, managing director at Lyris UK
Email marketing generates plenty of discussion about list building and acquisition, subject lines, frequency of emails sent, demographic segmentation, deliverability, clickthrough rates, conversions and so on. It's a left-brain thinker's paradise.