Google scales back digital book project
16 Nov 2009 | by Staff
LONDON - Google's plans to sell digitised copies of books are to be scaled back after objections to the search giant's deal from European government.
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Jobs | Agency Showcase | Ad creativeOpinion: Digital planning can be as powerful as traditional, so why not sing its praises?
01 Dec 2009 | by John Owen
competence and inspired brilliance. As a digital practitioner, however, I was slightly perturbed that only one of the 153 entries to make it the shortlist stage was by a digital agency - and Tribal DDB is ... about the state of planning in digital? The obvious conclusion is it's in a pretty parlous state ...
New angel investors out to invest in UK digital start-ups
12 Nov 2009 | by Jennifer Whitehead
the likes of Google, DoubleClick and Yahoo! is on the hunt for digital media start-ups in which to invest....Olliver, previously a senior executive at digital firms Klipmart, Yahoo! and DoubleClick. He is joined by Jeannie Gammon, who was previously head of media platforms at Google UK and managing director of DoubleClick. Other founders are: Chris Young, chairman and chief executive of Digital Broadcasting Group; Joe ...
COI boss: digital is crucial but we can't boost spend
11 Nov 2009 | by Gareth Jones
LONDON - The COI has refused to commit to increasing its digital spend despite outlining plans...advertiser, told delegates that digital is the "pivotal media for the future". "Digital has the ability not only to connect citizens and government, but to connect all other media channels," he said. "Digital ... . However, Lund claimed digital marketing and social media would underpin the government's marketing ...
Sailor Jerry hands digital work to Elvis
06 Nov 2009 | by Jennifer Whitehead
LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis...Elvis has been appointed to handle digital activity as well as sales promotion and in-bar activity for the brand. Neither Elvis nor Sailor Jerry could be reached at the time of writing. Incumbent digital agency Weapon7 declined an invitation to repitch for the work, having created Sailor Jerry's current website ...
Xbox Lips: karaoke game released through social media
05 Nov 2009 | by Jennifer Whitehead
LONDON - Xbox is pushing the launch of the latest version of its latest Lips karaoke game by transforming Facebook members in to pop stars.
X Factor producer hoping to cash in on digital
29 Oct 2009 | by Jennifer Whitehead
, is setting up a new digital division to help make more money from digital properties....-president of licensing at FreemantleMedia Enterprises. Marsh said: "Joining traditional and digital media production ... Digital. The idea is to create a body that will focus on digital opportunities, both for TalkbackThames ... bespoke digital content and bring television production and online closer together. The division ...
Young will abandon social media if brands get too pushy
29 Oct 2009 | by Elizabeth Clifford-Marsh
media to understand customers, provide better service for those customers, involve users in the design ... . Half of Twitter users said a brand has successfully interacted with them through social media, compared to 31 per cent of Facebook users Christian Howes, digital solutions architect at Webtrends, said ...
Rich media ads: it's not size that matters, it's what you do with them
22 Oct 2009 | by Jennifer Whitehead
LONDON - The content of rich media display ads is the crucial factor in getting people to interact...A study undertaken by Eyeblaster shows that the size has less impact in rich media display ads ... interaction rate of all rich media formats, followed by expandable banners. The report concludes that instead ... with approprate metrics at the planning stages of a campaign; keep content in rich media campaigns fresh ...
LBi results: profits drop 20 per cent at UK's biggest digital shop
22 Oct 2009 | by Jennifer Whitehead
LONDON - LBi, the Conservative Party's digital agency, has reported a 20.7 per cent fall in profit...September 2008. The company, headquartered in Sweden and the UK's biggest digital agency, blamed ... have the opportunity to manage the entire digital channel and thereby improve our quality of earnings ... MyConservatives.com, modelled on US president Barack Obama's success digital campaign. ...
