15 Dec 2009
| by Adam Woods
to the Interactive Media in Retail Group, a 21 per cent increase on 2007. Is that really so wrong? From a consumer ...
Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ...
of Diffusion Media. "Advertisers should think about launching products that can only be bought on Christmas Day ...
06 Nov 2009
| by Jennifer Whitehead
LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis...Elvis has been appointed to handle digital activity as well as sales promotion and in-bar activity for the brand. Neither Elvis nor Sailor Jerry could be reached at the time of writing. Incumbent digital agency Weapon7 declined an invitation to repitch for the work, having created Sailor Jerry's current website ...
07 Sep 2009
| by Elizabeth Clifford-Marsh
The target will fall under the remit of P G's global team leader of digital businesses Lucas ...
redirects Braun, Olay and Oral-B consumers to Tesco, Boots, and Amazon. According to TNS Media Intelligence, P G increased its digital spend to 4 per cent of total marketing spend in the first quarter ...
24 Jul 2009
| by Dan Leahul
, or demonstrate integration with marketing tools, such as email and social media links. Marks and Spencer (82 ...
09 Jul 2009
| by Elizabeth Clifford-Marsh
LONDON - Make-up brand Collection 2000 has launched its first digital campaign giving aspiring make...the digital drive will help it engage with its consumers and cement its position at the forefront of fun make ...
08 Jun 2009
| by Elizabeth Clifford-Marsh
in Q1 2009 although their digital budgets for the UK remain relatively low, according to a new report....According to TNS Media Intelligence, P G spent $672 million ( 420m) on advertising in Q1, an 18 per cent cut on last year, but its spending on digital increased. Despite its online display spend doubling, digital only accounted for 4 per cent of P G's total ad budget while TV spend was slashed 44 per ...
15 May 2009
| by Dan Leahul
branded clock, games and social media options, all of which can be moved around, edited or removed ...
04 Mar 2009
| by Andrew McCormick
LONDON - Skittles has been forced to rethink its bold social media strategy after its homepage...the feed and only publishing edited posts. Skittles is pushing on with its social media strategy albeit ...
09 Jan 2009
| by Staff
Campaign: Hair Police Agency: Swamp Aims: Schwarzkopf tasked Swamp with establishing Pro.Styling with an online presence. Schwarzkopf developed a digital strategy that positioned the brand as young, edgy ...
send suspects an official warning. The site was supported by two media campaigns across the Ministry ...
04 Dec 2008
| by Staff
Campaign: Grotbuster Agency: OgilvyAction Aims: OgilvyAction was tasked with designing a digital marketing campaign which would demonstrate the product's multi-directional nozzle feature and its ...
of September. A Grotbuster campaign site was added to the Domestos website, backed by a digital campaign ...