Panasonic unleashes giant pigeon on UK cities
13 Nov 2009 | by Jennifer Whitehead
to promote its new Lumiz ZX-1 digital camera, with has an 8x optical zoom lens.
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Jobs | Agency Showcase | Ad creativeANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
to the Interactive Media in Retail Group, a 21 per cent increase on 2007. Is that really so wrong? From a consumer ... Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... of Diffusion Media. "Advertisers should think about launching products that can only be bought on Christmas Day ...
Under Armour creates heat-sensitive site to promote sports gear
09 Nov 2009 | by Staff
to where the clothing can be bought. The website will be promoted in the UK through social media ...
Game of the week: Post-It
11 Sep 2009 | by Jim McNiven
in the past relied heavily on media spend to get their message in front of consumers, often fall foul ... format online and wraps a product seamlessly around it. Created by Inbox Digital for 3M Post-its, this multiplayer application allows gamers to compete in a slick, digital version of Pictionary. The game has been ...
Nike gets new digital marketing tsar
08 Jun 2009 | by Gareth Jones
activity for the company, ensuring that digital continues to play a key strategic role in all future ... including marketing director for South and Latin America. Pestridge, Revolution's Digital marketer ... responsible for putting digital at the centre of Nike's marketing communications strategy, rolling out Nike ...
The next online battle: Google versus Amazon
02 Jun 2009 | by Andrew McCormick
LONDON - Google is preparing to draw swords with fellow digital success story Amazon over plans
Storage company rebrands website
14 May 2009 | by Jessica Zhang
easier. "It's clear that online media is replacing more traditional media," said Jill Martin, head ...
Unite hands digital marketing account to Summit
02 Dec 2008 | by Elizabeth Clifford-Marsh
Unite has appointed Summit Media to run its digital marketing account and to relaunch Unite ... made, and find out when payments are due. Summit Media plans to launch online ad campaigns to increase students' familiarity with the Unite brand. Tony Patterson, Summit Media's head of online marketing, said ...
Orange loses global marketing chief
18 Nov 2008 | by Gareth Jones
on Orange's plans to give digital a central role in its marketing strategy. Morely has been replaced ... the transition to digital is "inevitable" and said that Orange is plans to invest heavily in ensuring ...
Battle of the brands - Apple vs Samsung
14 Nov 2008 | by Kim Benjamin
, Revolution commissioned Harvest Digital to analyse the email marketing campaigns from two leading consumer ... to the brand, but admits it is not a main part of its digital strategy. "We are pushing web 2.0 techniques ... Boulstridge, account director at Profero Performance, which until recently handled Apple's online media ...
