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Jobs | Agency Showcase | Ad creativeand online ad campaign, created by roster agency Euro RSCG 4D Digital. ...
LONDON - Ford has teamed up with Microsoft for an innovative digital ad campaign that integrates...bar codes also help our other media efforts such as print...we are able to get more out of our print ...
's dilemma is common among brands grappling with the ideals of social media versus the reality where ...
LONDON - Mercedes Benz, BMW, Peugeot, Fiat and Renault have signed a deal with InSkin Media...Long the early adopters of digital technology, the car brands will be rolling out flash-based interactive ads which wrap around either video or images and remain visible to the viewer for the duration. When clicked on by the user the content pauses and the InSkin ad brings up the brand's microsite which ...
LONDON - Volkswagen has teamed up with Tribal DDB London to launch a hybrid social media campaign...and two mini race cars all in one go. "We think it's a great campaign that combines social media with an offline experience while bolstered by a traditional media spend." ...
The site aims to enable drivers and fans of the car to interact and share their experiences with the vehicle, after research by Mercedes found smart owners enjoy discussing the brand and are active in social media, Martine Edgell, CRM specialist at Mercedes-Benz said. Created by Martech Social and Digital ...
just seven months into its relationship with Fiat, AKQA, the marque's retained digital agency, had ... around the world using the ecoDrive technology. In addition to working on the global digital marketing ... challenge. "Making technology simple is, ironically, no simple task," he explains. Media plan EcoDrive ...
and is trying to move more towards digital. Yet it's not a question of throwing out traditional media because ... Brief BMW's record in creating original digital campaigns goes back to the ambitious BMW Films ... '. As a roster agency, Dare was asked to create a digital campaign to complement the wider TV and press ...
LONDON - Telegraph Media Group has created an F1 iPhone app in the lead up to next week's British
actively promoting its Twitter hashtag #LRNY in both traditional and digital media to encourage participation in the social media campaign. Using Twitter, consumers can write "#LRNY" with each Tweet ...
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