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Sailor Jerry hands digital work to Elvis

LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis...Elvis has been appointed to handle digital activity as well as sales promotion and in-bar activity for the brand. Neither Elvis nor Sailor Jerry could be reached at the time of writing. Incumbent digital agency Weapon7 declined an invitation to repitch for the work, having created Sailor Jerry's current website ...

Coke 'happiness ambassadors' to travel world and blog about it

, director at the office of digital communications and social media at Coke. The group leaves Madrid on 1 ... find the secret of happiness. "This mash-up of social media - online photo galleries, video clips ...

Doritos looks for rock stars in Guitar Hero promo

personalisation widget, which were developed by Unruly Media, to further demonstrate their rock credentials ...

Pepsi calls on wannabe creatives for Max ads

LONDON - Budding digital ad creatives have been given their chance to fast track their careers...Normal 0 Entrants are required to submit a proposal for a 90-second ad under Pepsi's ethical banner 'Refresh Everything' . The eventual winner will work with the Pepsi UK marketing team to produce a Pepsi Max digital advertising film that will be rolled out in early 2010. The film ...

Coke wants to track what you say on Twitter

Provided by companies such as bit.ly, Su.pr and tinyurl, the short links are used in social media conversations on Twitter and Facebook where space is at a premium. Coca-Cola has begun using CokeURL, provided by budurl, for its short links, which it hopes will give them credibility among users and result ...

Doritos iD3 advergame-epic goes live

The digital-heavy campaign rolled out last week, inviting customers to guess the mystery flavour at the iD3 microsite for a chance to win 20,000. Xbox 360's and gig tickets for O2 shows are also up ... the secret flavour in a case of mistaken identity. Digital planning was provided by AMV BBDO London, while ...

Vimto brings seriously mixed up fruit characters online

them into Vimto. In the future, Matmi will add viral games and will develop the brand's social media ...

Pepsi Raw goes offline with UK Twitter campaign

The @PepsiRaw account is part of a major sampling drive and has been printed on 1.4m cans across the UK. Created by digital agency GraphicoDMG, the strategy is aimed at increasing dialogue with customers and also integrates a dedicated Pepsi Raw Facebook page, with a featured competition ...

Vinnie the panda to head Fox's social media campaign

LONDON - The face of Fox's biscuits Vinnie the panda is to front a social media campaign which

Cadbury's campaign tasks users to track down the 'Goo'

LONDON - Digital agency CMW has unveiled its new 'Goo on the Loose' campaign for the Creme Egg

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