06 Nov 2009
| by Jennifer Whitehead
LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis...Elvis has been appointed to handle digital activity as well as sales promotion and in-bar activity for the brand. Neither Elvis nor Sailor Jerry could be reached at the time of writing. Incumbent digital agency Weapon7 declined an invitation to repitch for the work, having created Sailor Jerry's current website ...
21 Oct 2009
| by Andrew McCormick
, director at the office of digital communications and social media at Coke. The group leaves Madrid on 1 ...
find the secret of happiness. "This mash-up of social media - online photo galleries, video clips ...
16 Oct 2009
| by Elizabeth Clifford-Marsh
personalisation widget, which were developed by Unruly Media, to further demonstrate their rock credentials ...
16 Sep 2009
| by Darren Davidson
LONDON - Budding digital ad creatives have been given their chance to fast track their careers...Normal 0 Entrants are required to submit a proposal for a 90-second ad under Pepsi's ethical banner 'Refresh Everything' . The eventual winner will work with the Pepsi UK marketing team to produce a Pepsi Max digital advertising film that will be rolled out in early 2010. The film ...
05 Aug 2009
| by Elizabeth Clifford-Marsh
Provided by companies such as bit.ly, Su.pr and tinyurl, the short links are used in social media conversations on Twitter and Facebook where space is at a premium. Coca-Cola has begun using CokeURL, provided by budurl, for its short links, which it hopes will give them credibility among users and result ...
28 Jul 2009
| by Dan Leahul
The digital-heavy campaign rolled out last week, inviting customers to guess the mystery flavour at the iD3 microsite for a chance to win 20,000. Xbox 360's and gig tickets for O2 shows are also up ...
the secret flavour in a case of mistaken identity. Digital planning was provided by AMV BBDO London, while ...
11 Jun 2009
| by Elizabeth Clifford-Marsh
them into Vimto. In the future, Matmi will add viral games and will develop the brand's social media ...
10 Jun 2009
| by Dan Leahul
The @PepsiRaw account is part of a major sampling drive and has been printed on 1.4m cans across the UK. Created by digital agency GraphicoDMG, the strategy is aimed at increasing dialogue with customers and also integrates a dedicated Pepsi Raw Facebook page, with a featured competition ...
26 May 2009
| by Elizabeth Clifford-Marsh
LONDON - The face of Fox's biscuits Vinnie the panda is to front a social media campaign which
15 May 2009
| by Dan Leahul
LONDON - Digital agency CMW has unveiled its new 'Goo on the Loose' campaign for the Creme Egg