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ANALYSIS: Online Retail - Cashing in on Christmas

to the Interactive Media in Retail Group, a 21 per cent increase on 2007. Is that really so wrong? From a consumer ... Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... of Diffusion Media. "Advertisers should think about launching products that can only be bought on Christmas Day ...

Online elf craze is back, with added social networking goodness

The campaign, created by JibJab Media, first ran in 2006 and has become a huge hit each Christmas since. The ElfYourself.com site lets users upload photos of up to five of their friends and family, sticking them on the body of one of Santa's elves and then making them do a silly dance. While the idea has ...

Is open source the answer?

. Facebook, Twitter, Amazon, eBay, Betfair and 7Digital are just a few to have embraced openness, and all ... at last count, including services from Google Maps to AdWords and Google Docs. Digital marketing agency ... brands can be built faster than before. 7Digital's commercial director, Stephen Sommerville, believes its ...

E-book reader market set for shake-up as Kindle faces new competition

in July. It is expected to include a six-inch screen from digital-paper maker E-Ink Corp. featuring ...

Asda uses web in aim to become store of the people

Andy Bond, chief executive of Asda said the 'digital explosion' and a decline in trust in the government and business poses a challenge to businesses looking to build customer loyalty. As a result, Asda has launched a new blog called Aisle Spy and has introduced a number of webcams at key locations ...

Google books project hits snag

to restrict price competition and muscle other digital distributors from the market. In a joint statement ...

Asda uses YouTube to strike back at chicken-licking employee

LONDON - Asda has harnessed the power of social media to hit back at a former employee who...of corporate comms and new media at Asda, informed the PR Media Blog : "There was a chance people would think ...

eBay appoints Essence across Europe

LONDON - eBay has named digital agency Essence to manage its display and editorial accounts across...their ability to combine strong creative ideas in digital media, with a thorough, analytical approach ... to manage performance and drive return on investment. The pitch also includes media planning and buying. Last year, Essence was appointed to eBay UK's media partnerships and display activity ...

Gap scraps TV ads for social media campaign

media for a campaign to promote its new line of denim wear.

Välkommen! 7Digital partners with Spotify and Last.fm for Sweden launch

LONDON - London-based mp3 shop 7digital is breaking ground in the land of Spotify, announcing...kronor ( 6). In addition to the download store, 7digital's catalogue will also be available to Swedish ... and Denmark. Ben Drury, chief executive of 7digital, said the company currently has the largest mp3 retail ...

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