Travelodge offers cheap sleeps through discount tweets
16 Sep 2009 | by Andrew McCormick
via Twitter." It's part of a new investment in digital that saw Herbert, a digital marketer, take ...
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Jobs | Agency Showcase | Ad creativeSTA rolls out click-to-call mobile campaign
04 Nov 2009 | by Staff
been at the forefront of trying new technology as our customers and prospective clients are digitally ...
Manchester Airport starts tweeting (about muffins)
20 Aug 2009 | by Dan Leahul
. This is the first time that Manchester Airport has used online media as part of its marketing activities and for the first time sees the airport using social media tools to engage with its customers. Andrew Harrison ...
Thomas Cook launches branded holiday reviews site
04 Jun 2009 | by Dan Leahul
Thomas Cook hopes the service will increase customer interaction and said it has already improved its SEO as a result of incorporating user generated content on its site. The platform was created by digital agency Bazaarvoice and allows users to search for reviews of hotels, resorts or destinations ...
P&O launches digital marketing drive to fight recession
01 Jun 2009 | by Elizabeth Clifford-Marsh
LONDON - P&O Ferries has launched a digital marketing drive, starting with an email campaign...The 'You deserve a holiday' campaign features British people who have been impacted by the downturn and shows how they can sail to the continent at cut price. Created by Designate, the integrated campaign will also utilise direct mail, TV, radio and outdoor media and will be followed by additional ...
First Capital Connect takes train delays to Twitter
21 May 2009 | by Dan Leahul
their journeys take place. The system, developed by digital agency Tobias Tobias, then can alert customers ... Burton, FCC's digital marketing manager, said Twitter's potential as a way of getting information ...
Kiwi and Aussie tourism bodies cash in on digital marketing
06 May 2009 | by Dan Leahul
for their respective digital marketing campaigns this week, revealing a surge positive buzz and publicity.
STA Travel kicks off multimillion-pound rebrand online
14 Apr 2009 | by Jacquie Bowser
include a 24-hour digital price board, which is constantly updated with world travel offers. ...
From brief to browser: Emirates
28 Jan 2009 | by Staff
in digital marketing to receive such a simple brief without the brand demanding multiple messages, format ... , was recruited for the casting. Media plan Starcom and Bigmouthmedia were briefed on the idea and charged with planning and implementing a media strategy that would generate auditions, drive people to watch ...
Case studies - Madame Tussauds
09 Jan 2009 | by Staff
Campaign: Madame Tussauds Agency: Graphico Aims: Graphico was charged with producing a new global digital identity for Madame Tussauds, which reflected the interactivity of a real-world visit ... to Graphico, the digital drive helped the proportion of online ticket sales for the London attraction increase ...
