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The internet is revolutionising the concept of 'direct' communications by reversing the traditional consumer/brand paradigm. Rather than brands going direct to consumers, there is an increasing backflow of customers going direct to brands; making brands intrinsic to their lives online.
or the budgets - it was a bit like digital today. But these three guys believed in what they were doing ... , if he was starting out again today, he would be working in digital. As astute as ever, in our industry ... . This is what makes digital such a great place to be. At dare, in the past 12 months we have melted ice lollies ...
What's the toughest thing about operating in a young industry such as digital marketing? Educating...confidential poll of senior digital practitioners across agencies, clients and media owners, my guess ... for everyone. To this end, the IPA is about to launch a stage 2 course in digital marketing this summer, which ... . Of course, the talent problem can be indirectly addressed by tackling all the other issues. As digital ...
If there's one thing I'll remember 2004 for, it will be as the year that digital and direct...an ad manager, a direct marketing manager and a digital marketing manager - with their own direct, digital and ad agencies - digital was always going to struggle to show its true potential. Effectively, a jury was deciding on the role of digital in brand activity, with the IAB as foreman, and ad ...
As we near the end of 2003, digital marketing has reason for good cheer. Investment in the sector
in Advertising has issued a report giving everyone involved in digital marketing a real boost. While it made
's site, supporting the launch of the T610 phone. The site was created by Dare Digital, but I take ...
Students are on my mind quite a bit at the moment. For one thing, we are trying to recruit a number of them to dare as part of our Dare School initiative and, for another, my wife is about to become one again - at the age of 42.
It's a question to which marketers demand an answer - but all too often the answer disappoints: "What is the role of online?"
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