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Jobs | Agency Showcase | Ad creativeBoxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ...
LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis...Elvis has been appointed to handle digital activity as well as sales promotion and in-bar activity for the brand. Neither Elvis nor Sailor Jerry could be reached at the time of writing. Incumbent digital agency Weapon7 declined an invitation to repitch for the work, having created Sailor Jerry's current website ...
The target will fall under the remit of P G's global team leader of digital businesses Lucas Watson, who told AdAge of the plans. To aid its aggressive expansion online, the FMCG giant has begun ... , P G increased its digital spend to 4 per cent of total marketing spend in the first quarter ...
LONDON - Make-up brand Collection 2000 has launched its first digital campaign giving aspiring make...the digital drive will help it engage with its consumers and cement its position at the forefront of fun make ...
in Q1 2009 although their digital budgets for the UK remain relatively low, according to a new report....per cent cut on last year, but its spending on digital increased. Despite its online display spend doubling, digital only accounted for 4 per cent of P G's total ad budget while TV spend was slashed 44 per ... cable, digital terrestrial and satellite channels. One of the UK's biggest advertisers, P G currently ...
Campaign: Hair Police Agency: Swamp Aims: Schwarzkopf tasked Swamp with establishing Pro.Styling with an online presence. Schwarzkopf developed a digital strategy that positioned the brand as young, edgy and fashionable in an effort to broaden its appeal among 16 to 24 year-olds. Execution: The brand developed a ...
Campaign: Grotbuster Agency: OgilvyAction Aims: OgilvyAction was tasked with designing a digital marketing campaign which would demonstrate the product's multi-directional nozzle feature and its ... of September. A Grotbuster campaign site was added to the Domestos website, backed by a digital campaign ...
LONDON - Proctor and Gamble (P&G) has moved the digital account for its Pringles snack brand out...up its digital marketing activity for Pringles. Last year P G expanded its pan-European digital creative roster in preparation for a boost in its online adspend. The company approached UK digital ... . The FMCG giant initially compiled its digital agency roster in 2006, selecting Agency.com, LBi and Saatchi ...
LONDON - Proctor and Gamble (P&G) has moved the digital account for its Pringles snack brand out...to step up its digital marketing activity for Pringles. Last year P G expanded its pan-European digital creative roster in preparation for a boost in its online adspend. The company approached UK digital ... . The FMCG giant initially compiled its digital agency roster in 2006, selecting Agency.com, LBi and Saatchi ...
year olds. Pernod Ricard has dubbed the campaign its biggest ever digital initiative.
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