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ANALYSIS: Online Retail - Cashing in on Christmas

Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ...

Fashion label channels voyuerism for website launch

LONDON - Fashion label Fly53 has launched a new website, created by Pancentric Digital, as part...Normal 0 Designed and built by interactive agency, Pancentric Digital, the site www.fly53.com , is styled as the 'House of Fly53' with different rooms themed around confession, revival ... , lead creative, Pancentric Digital, said: "We've quite literally opened the door at the new Fly53.com ...

Clothing brand USC backs start-up digital agency

LONDON - Clothing brand USC has backed the launch of 7thingsmedia, the digital agency set up

Reebok targets trainer addicts with iPhone app

Your Reebok, created by digital agency Inside Mobile, uses the iPhone's touch, motion and GPS features to create personalised trainers with a selection of styles, materials, colours and text. Users can then purchase the shoe online, which will range between 80- 110 depending on the materials ...

The Download: Smart guide to ... Levi's 501 relaunch

is the next logical step. - Internally, the drive online is being championed by Vincent Stuhlen, digital ... is expected to increase its digital spend exponentially over the coming months as it expands on to social ... with Lateral and Starcom on digital projects. - The brand has a strong history of innovation in advertising ...

Nike chief: risk is key to success

is the only way to create truly successful digital campaigns....Pestridge, who is responsible for integrating digital into the core of Nike's marketing strategy, told Revolution that being "bold" is the best way to stand out online. "Successful digital marketing ... environments. "We ensure that digital is at the centre of everything we do," he said. "If an idea doesn ...

Liberty targets style-savvy Handbag.com users

's lifestyle site from Hearst Digital, to reach a style and beauty-conscious female audience.....com is part of the company s Hearst Digital network. ...

Kickers evolves its digital strategy

LONDON - Shoe brand Kickers has launched a digital push as part of a six-figure integrated campaign...Digital elements handled by iCrossing include paid search, social search and a microsite, which will act as the campaign hub for the broader Kickers initiative, as the brand aims to evolve its digital ... the competition online. The digital campaign has been created to deliver greater online visibility ...

Nike unveils rich-media site for 23rd Air Jordan XX3 trainer

the digital production shoot. While there was no online advertising, downloadable creative has been pushed ... the stops," said Emmanuel Brown, Jordan's director of digital marketing and content. "Suite 23 allowed us ...

K-Swiss creates new site for Ariake launch

Perfect Fools, the Sweden- and US-based international digital agency, has created an interactive viral website for the launch of Ariake - the first trainer designed specifically for the sport of free running. Ariake has been co-designed by the sport's founding father, Sebastien Foucan. Foucan, who ...

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