Coke 'happiness ambassadors' to travel world and blog about it
21 Oct 2009 | by Andrew McCormick
, director at the office of digital communications and social media at Coke. The group leaves Madrid on 1 ...
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Jobs | Agency Showcase | Ad creativeSailor Jerry hands digital work to Elvis
06 Nov 2009 | by Jennifer Whitehead
LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis...Elvis has been appointed to handle digital activity as well as sales promotion and in-bar activity for the brand. Neither Elvis nor Sailor Jerry could be reached at the time of writing. Incumbent digital agency Weapon7 declined an invitation to repitch for the work, having created Sailor Jerry's current website ...
Pepsi calls on wannabe creatives for Max ads
16 Sep 2009 | by Darren Davidson
LONDON - Budding digital ad creatives have been given their chance to fast track their careers...Normal 0 Entrants are required to submit a proposal for a 90-second ad under Pepsi's ethical banner 'Refresh Everything' . The eventual winner will work with the Pepsi UK marketing team to produce a Pepsi Max digital advertising film that will be rolled out in early 2010. The film ...
Doritos iD3 advergame-epic goes live
28 Jul 2009 | by Dan Leahul
The digital-heavy campaign rolled out last week, inviting customers to guess the mystery flavour at the iD3 microsite for a chance to win 20,000. Xbox 360's and gig tickets for O2 shows are also up ... the secret flavour in a case of mistaken identity. Digital planning was provided by AMV BBDO London, while ...
Pepsi Raw goes offline with UK Twitter campaign
10 Jun 2009 | by Dan Leahul
The @PepsiRaw account is part of a major sampling drive and has been printed on 1.4m cans across the UK. Created by digital agency GraphicoDMG, the strategy is aimed at increasing dialogue with customers and also integrates a dedicated Pepsi Raw Facebook page, with a featured competition ...
Cadbury's campaign tasks users to track down the 'Goo'
15 May 2009 | by Dan Leahul
LONDON - Digital agency CMW has unveiled its new 'Goo on the Loose' campaign for the Creme Egg
From brief to browser: KitKat
26 Mar 2009 | by Staff
Brief Nestl planned to invest in digital marketing for the first time as part of its ... '. Pitching agencies were asked to combine a branded website, online ad campaign and other digital marketing ... strategy. Skive digital planner Paul Guerrieria says the brief's huge scope wasn't a surprise given ...
Innovator: Giving Coke back its fizz
26 Feb 2009 | by Elizabeth Clifford-Marsh
LONDON - Coca-Cola's digital guru Stafford Green has brought the brand right up to date, and he...-forward 21 years, and Green is bringing Coca-Cola up to date digitally, as director of interactive marketing ... 's digital imprint is rapidly increasing. It's difficult for a large firm like Coca-Cola to keep up ... experience. He is keen to point out this does not point to a reduction in Coca-Cola's digital spend ...
Case studies - Trident chewing gum
28 Jan 2009 | by Staff
following the success of the TV ads created by JWT. It briefed CMW to develop a digital strategy that would...Campaign: Mess with your head Agency: CMW Aims: The campaign aimed to achieve maximum reach, while engaging a fickle and digitally savvy target audience. Trident's plan was to use peer-to-peer marketing on social networking site Bebo. Execution: Trident signed up to sponsor Bebo's online drama ...
Battle of the brands - Cadbury vs Ribena
28 Jan 2009 | by Staff
of digital marketing, despite investment from the likes of BSkyB, BT and Virgin Media. However, the medium ... , digital consultant and formerly director of digital at Starcom Digital. It is a medium of obvious appeal ... of a larger digital campaign, but did generate YouTube activity, including tribute versions ...
