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Augmented Reality: Special report - Don't believe the hype

. Trevor Clawson assesses the pros and cons of the latest must-have digital technology....that sit beneath the umbrella of AR you take the physical world and mix it with a digitally generated layer ... certainly get a real PR buzz," says Gregoire Assemat-Tessandier, global head of digital at Bacardi Global ... of gimmickry, with little in the way of substance to back it up. Indeed, Geoff Gower, digital creative director ...

Real-time Search: What it means for you

successful focal point for their digital strategy, Dell remains the uncontested champion - its Twitter ...

Xbox strikes back

in the living room. "This is very similar to when I launched Sky Digital in the UK with Premier League ...

Opinion: Why tech businesses will lead the charge out of recession next year

Cruickshank, executive director for digital development at Telegraph Media Group and Revolution columnist....tentatively out of recession. Nancy Cruickshank, executive director, digital development, Telegraph Media ...

The Download: Smart guide to... Cloud computing

for brands. US bank Wells Fargo already allows users to keep digital copies of documents such as passports ...

Adobe buys Omniture, Flash gets smart

will help digital marketers increase their ROI...., pubilhsers and e-tailers to realise greater ROI from their digital media investments and improve their end users' experiences." The idea behind the acquisition is to offer anything a digital marketer, web ...

Vodafone hosts 'urban tag' tournament for Android handset launch

LONDON - Vodafone has teamed up with digital agency Marvellous to create a branded urban game using

Orange launches Social Life, Vodafone readies 'People' network

at the heart of its mobile business. It's most recent digital media index found a 129 per cent increase ...

Sony rallies behind its flagging PlayStation brand

has also announced plans for a new digital reader for the PSP - called Digital Comics - that allows ...

Projectors in gadgets: the next big thing?

and digital cameras, are set for a staggering sixty-fold growth in shipments during the next four years..., employs Texas Instruments' Digital Light Processing (DLP) projection technology. Other smart phones ... that it will ship its Coolpix S1000pj digital camera, which employs projection technology for the display ...

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