Masterclass: The Revolution Masterclass on viral marketing
29 Nov 2006
with the build-up to the World Cup. The viral push played on England fans' obsession with Wayne Rooney's broken ...
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Jobs | Agency Showcase | Ad creativeMarston's uses online presence to promote cricket sponsorship
09 Jul 2007 | by Hayley Pinkerfield
Marston's is promoting its link with the England cricket team through an online summer push...The 'Uncompromising England XI' competition invites cricket fans to Marstonscricketclub.co.uk to create a dream team of past and present cricketers, with prizes including VIP tickets for England vs ... media. The four-year England deal has raised our brand profile and stature to another level, and we ...
Seabrook site marks online leap for brand
29 Sep 2006
England, where it is based. Seabrook Crisps' managing director, Greg Kopacz, said: "We see the new web ...
The Famous Grouse marks 15 years of rugby sponsorship with digital campaign
13 Feb 2006 | by by Emma Rigby
and the Scotland v England match on February 25 will be interviewed and filmed talking about their opinions ...
Lucozade Sport repositions with first online campaign
30 Nov 2005 | by Emma Rigby
The campaign will push the benefits of the drink on performance, regardless of consumers' sporting prowess. Advertising will exploit Lucozade's partnerships with sports organisations, such as the Players' Football Association and England Hockey, by targeting amateur and professional athletes who visit ...
Footballers star in milk's digital push
21 Apr 2004 | by Philip Smith
and England footballer James Beattie. Edmund Proffitt, spokesman for the Dairy Industry Association, said ...
Carlsberg runs football-based viral web quiz
20 Nov 2002
, which aims to raise awareness of Carlsberg as the official beer of the England team. Teams of players, nominated by friends, will be challenged to answer multiple-choice questions on the England team to keep a ... .thefa.com) and will be seeded in an email sent out to Carlsberg's database of England fans. ...
Cobra running SMS push in C4 link-up
31 Jul 2002
The SMS push will be run by wireless marketing firm Flytxt. It will run alongside the TV campaign, which is managed by Channel 4 Marketing and promotes the England versus India test cricket matches. Channel 4's TV features include live cricket coverage ...
OPINION: Food giants fight for online supremacy
31 Jul 2002 | by STEVE SMITH, UK general manager at EXE Technologies
with warehouse fulfilment. Ocado's warehouse is designed to cover the whole of southern England. It organises ...
BULLETS: Channel4.com to host Scrumpy Jack cricket microsite
24 Jul 2002
as Official Pint of the England Cricket Team. Channel 4's in-house design team has developed a microsite
