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Account wins

Visitbritain has appointed mobile marketing agency Incentivated to update and extend its Enjoy England mobile campaign, which aims to boost tourism. Incentivated won the multi-year contract from an incumbent mobile agency and will work closely with VisitBritain and its partners. The agency has also picked ...

Enjoyengland adds interactive features

England's official tourism site Enjoyengland.com has received a facelift as part of a campaign...The overhaul coincides with an £1.2m Enjoy England TV ad push and branding campaign for domestic holidays. The new-look site features a virtual agent, Rosie, who will help users with accommodation ... -mapping and improved search, which can help users find events, attractions and activities in England. They can also ...

Mansion signs sponsorship deal with low cost airline

by flying competition winners and clients to Germany for England's first game on the weekend. Flybe said ...

Cricinfo signs deals to expand its scope

Cricinfo has sealed a new deal with Clydesdale Bank to sponsor its coverage of the 20-20 matches between England and Australia, which are part of the warm-up to the Ashes test series between the two nations. The Ashes starts on 21 July. It has also signed new three-year partnerships with Bet365 ...

Ebookers expands electronic flight booking to mobiles

to win tickets to the England vs France Euro 2004 match. The agency is also offering T-Mobile customers ...

Account wins

England has appointed EHS Brann London to develop its site following a competitive pitch. EHS Brann will use market research to establish who Sport England's target audience is. Its findings will shape phase one and two of the web development. Sport England is the Government funded body providing ...

VISITBRITAIN: UK passport for online tourism

of Britain as opposed to Scotland, England and Wales individually", says Varlow. Once these values have been ... the merger with the English Tourism Council, VisitBritain also appointed its first England marketing director ... with the new England Marketing Advisory Board, he will also develop a long-term marketing scheme for England ...

VisitBritain includes web in £4m drive

, is the hub of the Enjoy England drive launched on 1 May. The promotion is aiming for 250,000 bookings ... the site, which we hope will develop into a generic England site afterwards," said Laurence Bresh, head ... VisitBritain's 25 commercial partners, including Hilton and Warner Holidays. Enjoy England is targeted ...

ALL ABROAD: Eurostar's Scheherazade Zekri and Christian Martin want you to see parts of Paris and Brussels that you might otherwise overlook. And they've got their virtual friends to help them, writes Charlotte Goddard

are based in both France and England have completely different experiences of the Eurostar web site ... pages. Because Eurotunnel works out of offices in France and England, and because there are so many ...

THE NEW DEALS

Association and building society Nationwide, official sponsor of the England team, have teamed up with Rivals ... .net will promote the FA's push to encourage fans to sign a giant England flag that will be presented to the team ...

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