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Vitaminwater turns to Facebook to find new flavour

design the label for the bottle, name the flavour and write the entertaining blurb explaining the water ...

T.G.I. Friday's targets families for summer fun

is targeted at parents looking for children's entertainment in the summer holidays with display advertising ...

Pizza Hut appetite killer takes off

The app, created by IMc2 allows users to order food directly from their iPhones and offers games for entertainment while waiting for delivery. Dubbed a 'killer app for your appetite', the pizza ordering section allows consumers to virtually build their own pizza by choosing a type of crust in the scroll wheel ...

From brief to browser: KitKat

-pack promotion, but also to take a digital 'break' by providing them with a range of interactive and entertaining ...

Battle of the brands - Cadbury vs Ribena

the main broadcast campaign. He says the format is becoming increasingly popular with entertainment, retail ...

Campaign study

of engagement and positive word of mouth by creating an entertaining online experience. Ultimately, this would ...

First impressions

for marketing reasons rather than to entertain or educate children. You should put children first," he says ... online through interactive features. - Delight and entertain. Children respond to content that entertains and engages them. If you're providing games, make sure the game play is sufficiently interesting ...

Brand profile: Domino's puts quick service first

with fun and entertainment. "Ultimately, everything we do is linked to sales," says Auld. "However, we ...

Absolut targets viral community

is designed to engage and interact with audiences in an entertaining, non-intrusive way, while the campaign ...

Owen on digital media: Creativity matters - any hairy primate could tell you that

It gets worse when you consider that it's not actually a piece of digital marketing at all. It's a TV ad. So what makes Fallon's "gorilla" film for Cadbury's so special? Why, within a week, had it already been viewed over half a million times on YouTube alone? Yes, it's essentially an entertaining ...

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